SOURCE: Simba Information

Simba Information

August 18, 2010 10:11 ET

PreK-12 School Instructional Materials Market to Grow Modestly at 2.2% in 2010, New Simba Report Finds

STAMFORD, CT--(Marketwire - August 18, 2010) -  Increasing student enrollment, an improved textbook adoption calendar and high demand for technology are expected to drive growth in instructional materials for the school market up a modest 2.2% to an estimated $8.3 billion in 2010, according to "Publishing for the PreK-12 Market, 2010-2011," the newest strategic market report from media forecast and analysis firm Simba Information.

"The recession and a pro-tech administration in Washington have created a receptive climate for growth in technology use in schools, and to the degree that schools are spending again on instructional materials, they are investing in technology," said Kathy Mickey, senior analyst/managing editor of Simba's Education Group. "Technology is becoming strategic for educators who are adapting curriculums to new Common Core State Standards, measuring student progress on an ongoing basis or turning around the worst-performing schools."

With its familiar and useful format, "Publishing for the PreK-12 Market, 2010-2011" is an annual benchmark for taking the pulse of the U.S. school market for instructional materials. The report examines the changing dynamics of the school market, providing new insight into:

  • Estimated sales and market share by categories of instructional materials;
  • Historical instructional material sales trends and projections through 2013;
  • Which publishers and technology providers grew in 2009 and why;
  • Student enrollment and demographic projections;
  • Funding and policy overview with a focus on growth-driving programs;
  • Exclusive state textbook adoption publisher and best-seller indexes for 2009;

"Publishing for the PreK-12 Market, 2010-2011" also provides 20 profiles of leading publishers and providers of instructional materials, tools and services with Simba's exclusive analysis of how they expect to capitalize on opportunities in the coming years.

Additional information about the report, and how to order it, can be found at

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