SOURCE: Precept Productions

October 09, 2007 19:02 ET

Precept Productions Forms New Media Group to Develop Interactive, Web-Based Media in Karachi, Pakistan

Flash and Microsoft Silverlight to Be Used to Create Immersive Visual Experiences

SUNNYVALE, CA and KARACHI, PAKISTAN--(Marketwire - October 9, 2007) - Precept Productions, an entertainment and media production firm, focused on developing entertainment content for television and film, announced today that it has formed a New Media group in Karachi, Pakistan to address the growing trend of outsourcing interactive, Web-based production projects, such as advertisements, infomercials, advertorials, product demos and tutorials.

The New Media group consists of digital artists with expertise in creating Flash videos, as well as traditional media developers and production staff that includes storyboard developers, script writers, producers, directors, sound designers, music composers, camera crew and editors.

Global outsourcing of media production for the Web is a growing trend. Precept has the facilities, resources and talent in place for producing next generation media experiences and rich interactive content for the Web in Karachi.

"Our New Media group is now in place and ready to undertake outsourced marketing and production projects for interactive web-based projects," said Jawad Qureshi, Chairman of Precept.

"At Precept, we have been constantly fine-tuning the art of storytelling. Next generation web portals are of great interest to us. With Flash and Microsoft Silverlight technologies, our New Media team is creating stunning user interface and immersive visual experiences for the web," added Shoieb Yunus, CEO and Managing Director, Precept.

About Precept's Production Facilities

Precept has state-of-the-art post production services at its facilities in Karachi, Pakistan. Digital Video (DV), Digi-beta and Hi-Definition (HD) cameras are used to shoot on-camera action. 16mm and 35mm cameras are used for film-quality content. The post-production facility is equipped with a variety of editing suites, such as VideoToaster 4, Apple Final Cut Pro/HD and Adobe Premiere with Matrox hardware-assist workstations, Sony DV Video Tape Recorders (VTRs), Windows and Apple Mac workstations, Apple iMacs with iChat application for remote viewing and conferencing, sound-proof rooms, green screen, professional lighting, along with talent coordination and project management facilities.

About Precept Productions

Precept Productions focuses on producing high quality entertainment content for television and film for the Southeast Asian Market. Precept is working with independent producers and directors who have the vision and talent to bring filmmaking techniques to the television format.

Precept Global Access headquarters are located at 830 Stewart Drive, Sunnyvale, CA 94086, USA. For more information, please visit, or Email

Precept Global Access (Pvt) Limited headquarters are located at D-95/1, Block 5, Clifton, Karachi, Pakistan.

All trademarks and tradenames are the properties of their respective holders.

Contact Information

  • Press contact:
    Georgia Marszalek
    ValleyPR for Precept Productions
    Email Contact