SOURCE: Predictify

January 02, 2008 09:07 ET

Predictify and The New York Times Launch 2008 Football Playoffs Challenge

Football Fans Are Challenged to Prove Their Expertise in New Prediction Game

MENLO PARK, CA and NEW YORK, NY--(Marketwire - January 2, 2008) - Will Tom Brady add another Super Bowl ring to his collection? Will the Colts make a repeat performance of last year's Super Bowl championship? Will Brett Favre and the Packers regain their past glory? The playoffs are here, but this year the guys on the gridiron will not be the only ones battling it out. Predictify and The New York Times have teamed up to add some extra excitement to the postseason with the 2008 Football Playoffs Challenge on NYTimes.com (http://nytimes.predictify.com).

Launched today, The New York Times 2008 Football Playoffs Challenge, powered by Predictify, brings a new level of fun and interactivity to this year's playoffs. Participants can pick the winner and margin of victory for every postseason game, discuss the games with other Times readers, compare their performance to that of Times journalists, and even make the leader board if they're truly football experts. The challenge is open to everyone, and participants can sign up today and play.

Prediction challenges are now open for the upcoming Wild Card round games. After each round, players will be scored and ranked based on their accuracy, and the ultimate football experts will be announced after the Super Bowl on Feb. 3, 2008. Participants are welcome to join anytime during the 2008 playoffs; the leader board will be updated every week, so even new players can make the weekly top 10.

"All over the country sports fans are predicting the outcomes of the NFL playoffs," says Parker Barrile, founder of Predictify. "The New York Times 2008 Football Playoffs Challenge gives people a place to test their sports knowledge and compete against friends to see how much they really know."

Predictify is a prediction platform that provides a simple, fun way to engage in current and future newsworthy topics. Users can research, discuss and predict the outcomes of real-world events, challenge their friends to private prediction contests, and build a reputation based on accuracy. Best of all, it's free -- no points or bets required.

To start predicting today, visit http://nytimes.predictify.com

About Predictify

Studies have shown that large groups of regular people are often more accurate than a small group of experts at predicting the outcome of future events. Predictify is a prediction platform that harnesses this collective wisdom and makes predicting easy and fun. Predictify is based in Menlo Park, Calif., and can be found on the Web at www.predictify.com.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

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