MADD Canada

MADD Canada

September 12, 2005 15:00 ET

Premiere Viewing of Truth in Toronto Tomorrow

Multi-media production begins tour of Canadian high schools -- MADD Canada and General Motors of Canada to take show on road to 500,000 students this school year Attention: Automotive Editor, Education Editor, Lifestyle Editor, News Editor TORONTO, ONTARIO--(CCNMatthews - Sept. 12, 2005) - Young Canadians and alcohol, drugs and driving - this is a mixture that is disturbing, potentially deadly - and 100% preventable. Canadian statistics for alcohol- and drug-impaired driving are alarming: One in every eight deaths and injuries in road crashes is a teenager. Tragically, road crashes are the number one cause of death of youth age 15 to 19 in Canada - and alcohol is involved 40% of the time. Recent statistics tell us that two out of five people who die in crashes involving alcohol are 25 years of age and under.

Working to reverse these trends and reduce the life loss and injuries sustained by Canadian youth in impaired driving crashes, MADD Canada is taking their anti-impaired driving message directly into high schools and presenting their case in moving and high impact multimedia assembly shows.

The 2005-2006 production Truth is anticipated to be seen by more than 500,000 students across Canada in the next eight months. Truth is premiering in Toronto tomorrow.

Time: 9:45 - 11:00 a.m.
Date: Tuesday, September 13th
Place: De La Salle College, 131 Farnham Avenue, Toronto (east off Avenue Road, north of Bloor/south of St. Clair)

Truth features two of Canada's most prominent artists - Raine Maida from Our Lady Peace and Chantal Kreviazuk as the narrators. Truth exposes false perceptions about drugs, alcohol and driving. Through stories and interviews that relate real-life consequences, the show inspires youth to become leaders and promotes positive choices and healthy behaviours.

MADD Canada's National President Karen Dunham will be speaking and available for media interviews and photos both prior to and after the show. Also, key spokespersons will be available from, De La Salle College staff and student body, as well as the show's presenting sponsor, General Motors of Canada Limited.

To pre-arrange media interviews and/or photo session, please call Chris George, MADD Canada Media Relations - (905) 641-0800
/For further information: Sue Paterson, MADD Canada National Office 1-800-665-6233, ext. 300/ IN: AUTOMOTIVE, EDUCATION, SOCIAL

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