SOURCE: Packaged Facts

December 02, 2008 08:40 ET

Premium Chocolate Market Remains Commercially Delectable Despite Recession

NEW YORK, NY--(Marketwire - December 2, 2008) - How sweet it is! 50% sales growth decline in 2008 is still 9% gain over 2007 gourmet chocolate sales. A new market research report just released by Packaged Facts, Premium Chocolate in the U.S.: Mass, Gourmet, Prestige and Super Premium, 4th Edition, explains how it is this market is thriving despite grim economic times.

It seems that Americans, while scaling down consumerism generally, are permitting themselves indulgence in life's "little" pleasures. Sales of upscale chocolates are expected to advance at a rate more than fives times that for chocolate overall by 2012. The market figures suggest that chocolate makers will be wise to go gourmet and to go green.

Filled with dozens of exclusive interviews with industry leaders, Premium Chocolate in the U.S.: Mass, Gourmet, Prestige and Super Premium, 4th Edition reveals that product premiumization claims ("upscale," "gourmet," "natural" or "organic") account for 60% of all claims staked in chocolate packaging and promotion. Wellness and health claims account for an 11% share. "No preservatives," "high antioxidants," "no trans fat," "low calorie," "no gluten," "no artificial color," "no sugar" and "no trans fat" or "low artificial flavor" are words enticing the premium chocolate consumer crowd to pay more than ever before for the singularly satisfying confection.

Premium Chocolate in the U.S.: Mass, Gourmet, Prestige and Super Premium, 4th Edition discusses the characteristics of the premium chocolate market, its size, growth rates, and five-year forecast. New premium chocolate products coming to market and how the marketing planned to drive their success are included along with sales and profiles of the top 15 chocolatiers.

"This fourth edition report is a knock-out in the new and detailed market data it contains," states Packaged Facts Publisher Tatjana Meerman. "What's going on in the world of premium chocolate is a delicious swirl of innovation and flavor still affordable to main street America. Don't miss the wave."

Premium Chocolate in the U.S.: Mass, Gourmet, Prestige and Super Premium, 4th edition presents a comprehensive scrutiny of the gourmet chocolate market in the United States. Current size and growth rates are analyzed in comparison to market projections through 2012. The report identifies the top 10 trends, new products, and leading chocolatiers and provides premium chocolate consumer demographics. For further information visit: http://www.packagedfacts.com/Gourmet-Chocolate-1609658/.

About Packaged Facts - Packaged Facts, a division of Market Research Group, publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, demographics, pet, and financial products. Packaged Facts also offers a full range of custom research services. For more information contact Jenn Tekin at (240) 747-3015 or jtekin@marketresearch.com.

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