SOURCE: Henry York Integrated Marketing

HENRY YORK INTEGRATED MARKETING & ADVERTISING

November 03, 2009 09:35 ET

Press Release Wet Wipes Promo From Henry York

As Flu Season Approaches, Marketer Offers Free Wet Wipes Through Co-Branded Promotion

NEW YORK, NY--(Marketwire - November 3, 2009) - Henry York Integrated Marketing firm (www.henryyork.com/wipe) is offering individually wrapped wet wipes to retail businesses -- free of charge -- as a promotional giveaway for the upcoming flu season. The germ-killing handout pairs leading national brands with local retailers that each print a full-color message on one side of the wet wipe packaging. Wipes are distributed free of charge to prospects and customers of the retail business or by Henry York street teams and have been a big hit with both advertisers and consumers.

"Wet wipes are a convenience product that is used and respected by every consumer group and every demographic," says Hilmi Yurdusever, President of Henry York Integrated Marketing. "Consumer fears about swine and seasonal flu are prompting unprecedented personal safeguards this year and the wet wipe is one of the most effective and portable solutions in the market."

Henry York represents leading wet wipe manufacturers and produces high-quality wipes that carry a full-color advertising message from a national brand on one side of the single-wipe package and the logo and tagline of the distributing retailer on the other. Restaurants have been the traditional distribution channel for the agency but as the flu season explodes, other high-traffic businesses are offering wipes as a free customer service.

"Because of the popularity of wet wipes, our retail channels can distribute 100,000 or more daily messages to a highly targeted demographic -- and these messages get read. Our network of retailers spans all ethnic groups and demographics and is one of the most cost-effective ways to put a national brand or offer in the hands of a consumer," added Yurdusever.

Henry York wet wipes can be configured to carry a scratch-off message or offer from the national advertiser and can be manufactured as soap-based or anti-bacterial and with a custom fragrance, among many other options. The agency can augment point-of-sale distribution with uniformed street teams and coordinate wet wipe promotions with other promotional programs. For complete information about the Henry York wet wipe program write info@henryyork.com, visit www.henryyork.com/wipe/ or call 212.481.0570.

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