MADD Canada

MADD Canada

September 03, 2009 10:00 ET

Prevent impaired driving this Labour Day Weekend – MADD Canada

Don’t risk your life or the lives of others. Drive sober or leave your vehicle at home.

Attention: City Editor, News Editor OAKVILLE/ONTARIO/MEDIA RELEASE--(Marketwire - Sept. 3, 2009) - MADD Canada and Allstate Insurance Company of Canada are urging all Canadians to make this Labour Day weekend a safe one, free from impaired driving crashes, deaths and injuries.

"We want everyone to have fun and enjoy themselves as they celebrate this last long weekend of the summer," said Margaret Miller, MADD Canada's National President, "but we want them to do it safely, without risking their lives or the lives of others by driving while impaired. "

"Celebrating responsibly is the key to a safe summer. Planning ahead and knowing your options is a simple way to stay alive" said Chris Kiah, Allstate Canada's President and CEO.

Summer and long weekends are peak times for alcohol-related crashes, deaths and injuries. Plan ahead for your Labour Day celebrations -- leave the car at home, dock the boat, arrange for a designated driver, take a cab or public transit or plan to spend the night at your party destination.

Even with ongoing awareness and education initiatives, and improvements in federal and provincial laws to combat impaired driving, some people persist in getting behind the wheel when impaired. Impaired driving, the leading criminal cause of death in Canada, claims approximately 1,475 lives each year and is responsible for more than 75,000 injuries annually.

"The tragedy is that all of those deaths and injuries could be prevented if everyone made responsible decisions," said Mrs. Miller. "That is why it is so important that everyone do their part to stop impaired driving."

Remember, don't drive while impaired; don't accept a ride from any driver who is impaired; and if you see a driver you suspect is impaired, call 911.

MADD Canada, its volunteers across the country and its sponsors, such as Allstate Canada, continue to work diligently to help people understand the risks and consequences of impaired driving. It's simple, don't drive while impaired.

"In the insurance industry, we see the devastating impact and aftermath of impaired driving related crashes," said Mr. Kiah. "Allstate and its employees are dedicated to making our communities free from impaired driving incidents and are proud to work with MADD Canada to make that a reality nationwide."

Allstate has been a supporter of MADD Canada for more than 20 years, sponsoring a wide range of programs and services including MADD Canada's High School Multi-Media Assembly Program, Campaign 911 and Project Red Ribbon.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada produces and distributes home and auto insurance products across Canada. The "Good Hands Network" enables consumers to contact Allstate's 93 community-based agencies, directly on-line at www.allstate.ca and through the Customer Contact Centre at 1-800-ALLSTATE.
/For further information: Visit www.madd.ca or call Margaret Miller, MADD Canada National President at 902-758-5328./ IN: JUSTICE, SOCIAL, TRANSPORT

Contact Information

  • Margaret Miller, National President, MADD Canada
    Primary Phone: 902-758-5328