July 27, 2005 08:00 ET

Pricing Analytic Software Leader Zilliant Selects SKYLIST to Enhance Customer Communication

AUSTIN, TX -- (MARKET WIRE) -- July 27, 2005 -- Today, after thorough marketplace due diligence, Zilliant announced the selection of SKYLIST as their exclusive email service provider. Zilliant will use the SKYLIST StormPost™ email marketing automation system to automate customer acquisition and retention programs, including corporate newsletters and one-to-one communications. SKYLIST's Austin presence and strong leadership position in the U.S. email service provider (ESP) space were two factors Zilliant strongly considered when evaluating email marketing companies.

"Email is a critical component of our customer communication strategy and finding the right email service provider was vital," said Lori Piening, marketing director at Zilliant. "We are thrilled to support the Austin business community by partnering with an industry leader located in our own backyard."

The award-winning SKYLIST system allows Zilliant to send highly personalized messages triggered by time and user events with the best delivery rates in the industry. Real-time StormAlerts™ gives the Zilliant marketing team visibility into delivery of email messages as they travel to customer inboxes. StormPost 2.4 automates all aspects of the email marketing campaign including creation, delivery, list management and CAN-SPAM compliance. The rich reporting features give marketing teams granular information on all aspects of the campaign including opens, click-throughs, bounces and unsubscribes. Piening added, "We launched several email campaigns and are impressed with the high delivery scores and overall campaign performance."

"Email is a powerful communication channel with over 62 percent of U.S. marketers using it for customer communication and acquisition," said Lana McGilvray, vice president of marketing, SKYLIST. "SKYLIST StormPost 2.4 makes it easier for Zilliant to communicate with customers in very meaningful, one-to-one methods. We're proud to be working with a prestigious Austin-based technology company and, in turn, bolster the economic growth of the area."


Founded in 1996, SKYLIST is a top-ranked email service provider and deliverability leader. SKYLIST gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly targeted, optimized, and measurable opt-in email campaigns. The SKYLIST StormPost email marketing automation system, available in license and hosted-form, is in use by, Sybase iAnywhere, the Ad Council and Anheuser-Busch Credit Union. For more information, please visit

About Zilliant

Zilliant, a leader in strategic pricing applications, provides software and services that aid companies in defining and managing their pricing for improved financial results. The Zilliant Pricing Suite delivers a full solution for Price Analytics, Price Execution and Price Modeling. By utilizing the Zilliant suite of pricing applications, companies are able to maximize revenue and margins through optimized segmentation, precision price setting, effective discount guidelines, successful price promotions and effective price policy enforcement. Headquartered in Austin, Texas, Zilliant is a privately held company. Investors include Cardinal Venture Capital, JP Morgan Partners, Austin Ventures and Trellis Partners. Zilliant is a registered trademark of Zilliant, Inc. For more information contact the company toll free at 877.893.1085 or visit

Contact Information

  • Media Contact:
    Kathleen Bagley Formidoni
    blast! PR for SKYLIST
    919-833-9975 x11
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