SOURCE: Procter & Gamble

Procter & Gamble

January 06, 2010 08:00 ET

Prilosec OTC® Gives People a Chance to Do More of What They Love by Sponsoring Everything They Do Without Heartburn

New Sponsorship Program Allows a Range of Consumers to Name Their Own Rewards

CINCINNATI, OH--(Marketwire - January 6, 2010) - To empower and celebrate life despite frequent heartburn, Prilosec OTC launched the "Official Sponsor of Everything You Do Without Heartburn" program. Through this sponsorship program, Prilosec OTC will provide eligible consumers with an opportunity to receive support for their individual passions.

"Our consumers tell us that frequent heartburn prevents them from doing a lot of the things they love to do," said Robert Cleveland, Prilosec OTC brand manager. "Prilosec OTC provides powerful protection against frequent heartburn so our consumers can enjoy their passions, and these individualized sponsorships will help them take those passions to the next level."

People can apply for a chance for sponsorship in one of fifteen categories, which range from Health & Fitness, to Community Service, to Arts & Crafts among others. To apply consumers can visit www.officialsponsor.com, create a profile and fill out the sponsorship application. The application process includes the option to upload pictures or videos to express who they are and what they love to do. If selected, Prilosec OTC will provide an average of $1,000 worth of resources to help take their passions to the next level.

The public will have a chance to view every applicant's online profile and vote for their favorites. These votes, along with input from a review panel, will help identify the consumers who will be sponsored. The application deadline for the initial round of sponsorships is February 22, 2010 and those chosen for sponsorship will be announced on or around March 19, 2010. A second round of sponsorships will be conducted shortly after.

To learn more about the program, review the full rules, and apply for a chance at sponsorship, visit www.officialsponsor.com or visit www.facebook.com/PrilosecOTC

About the "Official Sponsor of Everything You Do Without Heartburn" Program

To apply for a chance at sponsorship, consumers must fill out an application on www.officialsponsor.com and select one of 15 categories to enter. These categories include: Arts & Crafts, Cars & Vehicles, Community Service, Entertainment & Leisure, Family, Food & Cuisine, The Great Outdoors, Health & Fitness, Home & Garden, Music & Performing Arts, Professional Pursuits, Sports, Travel and Other. No purchase is necessary.

Online profiles with pictures and videos can be created for each applicant. The public will have a chance to vote for their favorite profile. Sponsorship awards will be determined by a dedicated review panel and will be based on a series of criteria as well as the quantity of votes. Voting is limited to one vote per e-mail address per day.

The sponsorship is a promotional contest that invites eligible consumers to describe their passions for a chance to win. Those selected for sponsorship will get an "Official" title, be featured prominently on the program's Web site, and receive an average of $1,000 worth of resources to help take their passions to the next level.

To learn more about the program and apply for a chance at sponsorship, visit www.officialsponsor.com or visit www.facebook.com/PrilosecOTC or text "FAN PRILOSECOTC" to FBOOK (32665). Standard text messaging rates will apply. Consumers can also follow the program on Twitter@PrilosecOTC, or text "FOLLOW PRILOSECOTC" to Twitter (40404). Standard text messaging rates will apply.

About Prilosec OTC

Prilosec OTC® is the #1 Doctor recommended acid reducer† and Pharmacist recommended over-the-counter (OTC) Heartburn medicine‡, the first of a class of OTC heartburn medicines that treats frequent heartburn with just one pill a day, unlike most over the counter heartburn medication. Prilosec OTC is a leading OTC heartburn medicine that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. Prilosec OTC is the #1 selling OTC heartburn medicine† on the market. For more information about Prilosec OTC, visit www.prilosecotc.com. Prilosec OTC is available over-the-counter through an alliance between P&G and AstraZeneca.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

† Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation Audit (April 2004-June 2007, Acid Reducer Category). Data on file.

‡ Pharmacy Times, OTC Supplement, June 2009

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