Prime Time Group Inc.

January 31, 2007 16:05 ET

Prime Time Group Creates 'ASAP Mobile' to Capture Youth Market for Wireless Solutions

FT. LAUDERDALE, FLORIDA--(CCNMatthews - Jan. 31, 2007) - Prime Time Group, Inc. (PINK SHEETS:PRTH) is pleased to announce that it has created the name "ASAP Mobile Inc." for its growing wireless subsidiary in order to reflect the company's innovative strategy of providing immediate one-stop-shopping for next generation mobile phones, accessories, services and content. Based on intensive market analysis and the wireless division's impressive sales performance in its first six months of operations, Prime Time Group is confident that branding its wireless business under the name ASAP Mobile will increase its appeal to its target demographic of young consumers and enhance the company's ability to capture market share in the $190 billion wireless industry.

Prime Time Group recognizes that young consumers are shaping the market for mobile technology. The company is targeting 14 to 25 year olds with high disposable incomes, high brand awareness, short attention spans, and an affinity for all things mobile and immediate. Newly named ASAP Mobile taps into this market niche by providing a next generation wireless experience-all of the functionality, personalization, products, activities, connection, service and content they require in one place, available immediately.

Dallas Robinson, CEO of Prime Time Group, commented: "As a customer-centered company committed to becoming the mobile provider of choice for young consumers we developed a name and a philosophy that our demographic responds to. We believe moving forward as ASAP Mobile will enable us to increase market penetration, expand our customer base and continue our revenue growth."

Troy Metz, President and COO of Prime Time Group, remarked: "ASAP Mobile engages customers in a unique one-stop-shop wireless experience. It is the result of intense market analysis, focus group testing, customer feedback during our six months of rapidly increasing sales growth since the division's launch in July, and our management team's proven track record in the wireless business. This is a very exciting change for us and we are thrilled to report that the market loved the name ASAP Mobile."

ASAP Mobile, formerly known as Robinson Wireless, is a wholly owned subsidiary of Prime Time Group. ASAP Mobile will launch its new website in February and incorporate the new brand in its product displays, retail outlets and corporate identity.

About Prime Time Group Inc. (PRTH.PK)

Prime Time Group is a forward thinking company focused on wireless products and services for today's youth market. By using retail, wholesale and internet delivery channels, the company has found unique ways to deliver the phones, accessories, mobile media and mobile games desired by a growing marketplace. It has established relationships with carriers such as Virgin Mobile, Fido, Sprint, as well as its own line of products including Cherry Red Accessories. A content and e-commerce division is online and will be announced shortly.

The company is currently investigating growth opportunities in Australia, Latin America, the Caribbean, Puerto Rico and the Dominican Republic as well as developing markets in Asia.

Prime Time Group owns an operating interest in PR7 Inc., which operates fourteen 7-Eleven convenience stores in San Juan Puerto Rico. Having reached its profitability goals in 2006, the company has identified 3 locations for expansion in early 2007. By the end of 2007 the company hopes to conclude the first phase of expansion and intends to have in excess of 25 stores.

Prime Time Group Inc.


Robinson Wireless Holdings-ASAP Mobile Inc.


Legal Notice Regarding Forward Looking Statements

The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from acquisitions or actions in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may also contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Since this information may contain statements that involve risk and uncertainties and are subject to change at any time, the company's actual results may differ materially from expected results.

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