SOURCE: PrimeSport


November 19, 2009 09:57 ET

PrimeSport Celebrates Fourth Year as the Official Hospitality Partner for the Tournament of Roses as Pasadena Also Celebrates Bowl Championship Series

Pre-Game Tailgate Parties Hosted by Marcus Allen

LOS ANGELES, CA--(Marketwire - November 19, 2009) - PrimeSport, the Global leader in Hard-to-Get™ event packages and hospitality for sports and entertainment events, a division of Razorgator Interactive Group, today announced its fourth year as the Official Hospitality Partner for the Tournament of Roses® and the Rose Bowl Game. It will also be the Official Corporate Hospitality Partner and Official Travel Partner for the Tournament as they host the Bowl Championship Series (BCS). Additionally, Marcus Allen, 1981 Heisman Trophy winner and NFL Hall of Famer, will host the PrimeSport pre-game tailgate parties.

"We have a great partnership with PrimeSport and trust its extensive experience and credibility to handle these events," said Mitch Dorger, CEO of the Tournament of Roses. "As the teams are announced, fans can take advantage of these packages to come share in the rich tradition of the Rose Bowl Game and the BCS National Championship game."

The Rose Bowl Game presented by Citi and Citi BCS National Championship are among the highlights of the college football season year after year. Full of history and tradition, fans anxiously await the announcement of the participating teams. Played on New Year's Day, the Tournament of Roses attracts fans from across the country to enjoy the Rose Parade and the highly anticipated Rose Bowl Game.

Through its partnership with the Tournament of Roses, PrimeSport is offering packages to the 2010 Rose Bowl Game presented by Citi and 2010 Citi BCS National Championship. Packages can include game tickets, hotel accommodations and access to the Corporate Hospitality Village, located immediately adjacent to the Rose Bowl Stadium. As a partner of the Tournament of Roses, PrimeSport will build out the 5-acre hospitality village on behalf of the Tournament of Roses, providing pre and post-game hospitality options for both games in shared or private tents for individuals and large groups.

"Every year this is what college football fans look forward to, and it's an honor for PrimeSport to be the official hospitality partner as well as to have partnered with Heisman Trophy winner Marcus Allen to host the pre-game events," said Sharyn Outtrim, VP Special Events for PrimeSport. "This year's events should prove to be a fantastic time for families and fans."

About PrimeSport

PrimeSport is the leading global Sports Travel and Event Management, offering Hard-To-Get® tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include several NFL teams, the NCAA® Division I Men's Basketball Championship Tournament, NCAA Men's Final Four®, NCAA Women's Final Four®, NCAA Men's College World Series®, NCAA Men's Frozen Four®, Rose Bowl®, and UFC®. Razorgator Interactive Group, which operates PrimeSport,, and TicketOS, is a privately-held company headquartered in Los Angeles with offices in Atlanta, Phoenix, and India. For more information, visit or call 1-800-591-9198.

NCAA, Final Four, Women's Final Four, College World Series and Frozen Four are trademarks of the National Collegiate Athletic Association.

Contact Information

  • Razorgator/PrimeSport Media Contact:
    Jean Nickerson
    Kel & Partners
    Email Contact
    (617) 904-9393 x.129