SOURCE: PrimeSport


March 29, 2010 10:34 ET

PrimeSport Partners With NCAA® for the Ultimate NCAA March Madness® Fan Experience

Access to Premium Hospitality Through PrimeSport

LOS ANGELES, CA--(Marketwire - March 29, 2010) -  PrimeSport, a leading sports travel and event management company and division of Razorgator Interactive Group, today announced that prime inventory remains for the Division I Men's Basketball Championship as PrimeSport continues its fourth consecutive year as the Official Ticket & Hospitality Package Provider of the National Collegiate Athletic Association (NCAA). With an already high demand for this year's tournament and sales up by 41 percent for 2010, PrimeSport is once again including unique hospitality access at the 2010 NCAA Division I Men's Basketball Championship.

PrimeSport has been managing ticket and hospitality programs across numerous sports for the NCAA for the past three years, serving as the Official Ticket & Hospitality Package Provider of the Division I Men's Basketball Championship, including the four regional rounds and the Men's Final Four®. PrimeSport also manages a similar official NCAA ticket and hospitality program for the Women's Final Four®. There are two levels of packages available, a general package as well as a package with special hospitality access to the NCAA's Sizzle and Shake event on Saturday night. Through these arrangements, PrimeSport provides fans with game tickets along with hotel accommodations, access to official NCAA pregame hospitality events, some hosted and managed by PrimeSport on behalf of the NCAA, and more. 

"The demand for tickets to the NCAA basketball championships grows every year and our priority remains to provide fans and our membership with the best experience possible," said Greg Shaheen, senior vice president for basketball and business strategies. "PrimeSport has the expertise and resources to ensure that our fans and membership have access to these special tickets and hospitality offerings."

As part of The NCAA Experience™, PrimeSport and the NCAA ensure that fans will have access to the only in-stadium, pre-game hospitality for the general public at all four regional sites of the 2010 men's tournament (St. Louis, Syracuse, Houston and Salt Lake City) from March 25 through March 28. All fans who purchase tickets from PrimeSport, or will receive access to this unique in-stadium venue hospitality. The same type of access is available through PrimeSport and the NCAA at the 2010 Men's Final Four in Indianapolis Saturday, April 3, and Monday, April 5, at the program's FAN Experience event, which will be held just across the street from Indianapolis' Lucas Oil Stadium. A high-end hospitality upgrade also is available April 3 and April 5 with the program's ELITE Experience event, featuring an open bar, live entertainment, a gourmet buffet and opportunities to meet NCAA basketball coaches. These Men's Final Four packages can include game tickets, hospitality and hotel accommodations.

"Our number one priority is to provide value to our customers, and our relationship with the NCAA allows us to offer a complete NCAA experience that fans can't find from any other ticket source," said Sharyn Outtrim, Vice President Special Events at PrimeSport. "Fans always get really excited for March Madness and we can offer them a unique experience they can't find anywhere else."

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About PrimeSport
PrimeSport is a leading Sports Travel and Event Management company in markets worldwide, offering Hard-to-Get® tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include several NFL teams, the NCAA® Division I Men's Basketball Championship, NCAA Men's Final Four®, NCAA Women's Final Four®, NCAA Men's College World Series® and the NCAA Men's Frozen Four®. Razorgator Interactive Group, which operates PrimeSport, and TicketOS is a privately held company headquartered in Los Angeles with offices in Atlanta, Phoenix, and India. For more information, visit or call 1-800-591-9198. 

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit and for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions -- AT&T Capital One, and Coca-Cola -- and the following elite companies as official Corporate Partners -- Enterprise, The Hartford, Hershey's, LG, Lowe's, Planters, State Farm and UPS.

NCAA, Final Four, Women's Final Four, College World Series, Frozen Four, March Madness and The NCAA Experience are trademarks owned or licensed by the National Collegiate Athletic Association.

Contact Information

  • PrimeSport Media Contact:
    Jean Nickerson
    Kel & Partners
    Email Contact
    (617) 904-9393 x.129

    Gail Dent