Principal Financial Group

March 27, 2007 10:12 ET

The Principal Financial Group and the Students in Free Enterprise (SIFE) Join Forces to Give University Students an Entrepreneurial Edge

DES MOINES, IOWA--(Collegiate Presswire - March 27, 2007) - The Principal Financial Group®, the nation's 401(k) leader(1) and premier provider of employee benefits, announces its sponsorship of the Students in Free Enterprise (SIFE) 2007 competition. SIFE is a global, non-profit organization that works with businesses and higher education to mobilize university students to address real world business and economic issues.

"The Principal Financial Group is pleased to sponsor an organization the caliber of SIFE. By empowering university students to make a difference today, SIFE is helping create the entrepreneurs and business leaders of tomorrow," said Jim DeVries, senior vice president of Human Resources of the Principal Financial Group. "The Principal is proud to have this opportunity to give students an edge in building their futures."

SIFE students form teams on their university campuses and develop outreach projects that teach market economics, entrepreneurship, financial literacy, personal success skills and business ethics. SIFE teams are invited to showcase the effect of their outreach projects at annual competitions judged by panels of business leaders. Teams compete at regional and national levels - with the competitive process culminating at the SIFE World Cup, where one team from each country comes together to share the impact made in their communities with prestigious business leaders.

The Principal Financial Group will be on-site at the following SIFE competitions:

-- March 19 - Chicago, Ill.

-- March 27 - Denver, Colo.

-- April 2 - Minneapolis, Minn.

-- May 6-8 - Dallas, Texas

"As in business, a healthy spirit of competition motivates participants and leads to better results. In this spirit, we are thrilled that Dan Houston, executive vice president of Retirement and Investor Services and Carey Jury, senior vice president of the Health Division of the Principal Financial Group will judge the national SIFE competition in Dallas," said DeVries.

SIFE gives students the tools to learn the free enterprise system in a real world situation. More than 800 college campuses nationwide will participate in the 2007 competition. As a sponsor, the Principal Financial Group will help students take what they have learned in the classroom and use this knowledge to better their communities.

About the Principal Financial Group

The Principal Financial Group® (The Principal ®)(2) is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies and national network of financial professionals. A member of the Fortune 500, the Principal Financial Group has $256.9 billion in assets under management(3) and serves some 17.6 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit

(1) The Principal ranks number one in plans administered - 2006 Spectrem Group analysis of fully-bundled 401(k) providers.

(2) "The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.

(3) As of December 31, 2006

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