SOURCE: Printronix Inc.

Printronix Inc.

March 25, 2010 03:00 ET

Printronix Strengthens Its Sales Organization to Expand Coverage in Europe, Middle East and Africa

EMEA Organization Grows to Provide Printronix and TallyGenicom Partners and End Users Local Support

PARIS--(Marketwire - March 25, 2010) -  Printronix Inc., a leading industrial and business printing solutions manufacturer, strengthens its operations in EMEA to improve support for sales of the Printronix and TallyGenicom line matrix, thermal and laser printer products and associated consumables. In addition, Printronix sells TallyGenicom serial matrix consumables to partners and end users. Printronix has made significant investments in manpower in EMEA to provide full sales coverage for our resellers and customers in the regional market places.

"Our investment with new sales offices in Johannesburg, Republic of South Africa, Lagos, Nigeria and Dubai in the United Arab Emirates shows our commitment to these regions," said Claus Hinge, vice president, EMEA sales and marketing, Printronix. "The new offices in these regions put us closer to our customers, allowing for closer relationships and better collaboration. We also have genuine Printronix and TallyGenicom consumables available for purchase to maximize the printer's performance."

The EMEA team has seen significant growth during the past six months to better support the Printronix and TallyGenicom communities in the region. With more staff available in a wider geographic area, Printronix and TallyGenicom partners and end users will have opportunities for support closer to their location.

Printronix welcomes Scott Leach to the new Dubai sales office as the director of sales, Middle East and Africa. In support of Leach's efforts, Printronix has hired Libby Ballardin, field sales manager, South Africa based in Johannesburg and George Ikoli-Spiff, regional sales manager, West Africa based in Lagos, Nigeria.

In Europe, Printronix welcomes Patrick Borello, director of sales, Southern Europe. Borello has responsibility over France, Southern Europe, the Mediterranean islands, Northern Africa and French speaking North West Africa. The Central European team is joined by Mariusz Sprawnik, area sales manager, Eastern Europe. Oleg Gladyshev, area sales manager, Russia and CIS, is supporting customers in Russia and the Confederation of Independent States.

Genuine Printronix and TallyGenicom consumables help the company's printers deliver the highest print quality possible and are an important part of supporting our partners and end users. To support the consumables business, Hugues Hamon has joined Printronix as the channel consumables sales manager, EMEA. Two multilingual after-market inside sales team members also have been added to support Printronix customers. The consumables team will provide support for all Printronix and TallyGenicom line matrix ribbons, laser printer toner, thermal transfer ribbons, spares, remanufactured printers and media for all models.

The key to Printronix's business is its channel partners, and with the hire of Christophe Rémy, channel marketing manager, EMEA, they now have a dedicated resource for channel marketing efforts. Rémy will be responsible for all channel marketing programs directed at both the Printronix and TallyGenicom brands.

Distributors, resellers and end-user customers of TallyGenicom-branded products can purchase products from their existing TallyGenicom resellers or by contacting Printronix's sales offices. To learn more about Printronix and TallyGenicom printing solutions, visit or

About Printronix Inc.
Printronix is a leader in business-critical printing solutions, offering the most-trusted selection of ultra-reliable printers, services, supplies and parts for environments demanding top reliability and low printing costs. The company offers the two most-trusted brand names in industrial printing, Printronix and TallyGenicom, known throughout manufacturing, distribution, retail, banking, healthcare, government and other enterprises across the globe. Its comprehensive product line includes the highest-quality line matrix, thermal, RFID, laser and serial matrix printers. In addition, Printronix offers printer management solutions and service. Printronix was founded in 1974 and is headquartered in Irvine, Calif. For company information, see

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