SOURCE: Printronix Inc.

Printronix Inc.

January 05, 2010 03:00 ET

Printronix Supports Europe, Middle East and Africa With Addition of Resources for Sales and Marketing Efforts

New Regional Resources to Support Vision of Company and Drive Business Forward

PARIS--(Marketwire - January 5, 2010) - Printronix Inc., a leading industrial and business printing solutions manufacturer, announces the addition of resources for sales and marketing in Eastern Europe, the Middle East and Africa. The new resources arrange the EMEA organization into business zones designed to provide the highest level of support and commitment to Printronix and TallyGenicom customers and prospects.

"The acquisition of TallyGenicom the line matrix and laser printer businesses made Printronix the go-to company for industrial printing in these regions," said Claus Hinge, vice president, EMEA sales and marketing, Printronix. "With our additional resources we will be able to better support our channel partners and end user customers to meet the increasing demand for our printing solutions. During 2010, we'll focus our efforts on growing sales in Europe, the Middle East and Africa. We believe they represent a tremendous growth opportunity for line matrix and thermal printing. This increase in resources is only the beginning; we'll be adding more programs throughout the year."

Scott Paul Leach joins the EMEA team as the director of sales for the Middle East and Africa. He is based in the new Printronix sales office in Dubai, United Arab Emirates. Leach will lead our focused business development with the support of two new sales offices in Johannesburg, Republic of South Africa and Lagos, Nigeria. To contact these offices, visit the Printronix Web site.

By organizing into business zones, the EMEA sales and marketing organization will be able to provide Printronix and TallyGenicom customers and partners with enhanced customer service, increased support for marketing initiatives and additional partner programs. The new regional support will be able to create more localized product marketing efforts in support of our partners.

For more information about Printronix and its suite of industrial printing solutions, visit www.Printronix.com or www.TallyGenicom.com.

About Printronix Inc.

Printronix is a leader in business-critical printing solutions, offering the most-trusted selection of ultra-reliable printers, services, supplies and parts for environments demanding top reliability and low printing costs. The company offers the two most-trusted brand names in industrial printing, Printronix and TallyGenicom, known throughout manufacturing, distribution, retail, banking, healthcare, government and other enterprises across the globe. Its comprehensive product line includes the highest-quality line matrix, thermal, RFID, laser and serial matrix printers. In addition, Printronix offers printer management solutions and service. Printronix was founded in 1974 and is headquartered in Irvine, Calif. For company information, see www.Printronix.com.

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