SOURCE: Procera Networks

November 05, 2007 08:00 ET

Procera Networks Announces ProceraPro Partner Program, Builds Upon and Accelerates Global Partner Sales Success

New Channel Program Enables VARs and Systems Integrators to Profit From Rapid Growth in the Network Traffic Management Market

LOS GATOS, CA--(Marketwire - November 5, 2007) - Procera® Networks, Inc. (AMEX: PKT), a pioneering developer of telco-class network traffic and service management infrastructure equipment, today announced the launch of its ProceraPro global channel partner program to support and further accelerate the sales momentum of qualified channel partners who are selling and supporting Procera's award-winning PacketLogic™ deep-packet inspection technology. The program includes sales tools, training, incentives and joint marketing programs and activities designed to expand sales, enhance customer relationships and provide market differentiation for ProceraPro partners.

Procera has achieved strong growth in channel sales over the last quarters, working with partners such as Fiberdata Integration of Sweden, nForce Security Systems of Thailand, iTEC Technologies of Korea, Lightcomm of Brazil, and Solunet of the United States (see accompanying press release). As part of the program's launch, an inaugural ProceraPro Partner Summit will be held November 8 and 9 at the Westin Resort Macau.

"Given the rapid growth of bandwidth-intensive applications such as video streaming, IPTV, gaming and peer-to-peer, the ability to intelligently manage traffic across the network has become critical to providing a quality user experience," said Frederick Harris, director of channel marketing and sales for Procera Networks. "The ProceraPro program is designed to fully support our channel partners so they can provide their customers with the most flexible and advanced traffic management solution available today."

"We have seen immediate benefit from our partnership with Procera Networks through their technology-leading PacketLogic product line," said Marcelo Alvarenga, commercial manager for Lightcomm Tecnologia e Servicos Ltda. "PacketLogic is a very powerful tool that gives network administrators a detailed view of what is really running in their IP networks and provides an easy and accurate control of its bandwidth."

The multi-tier ProceraPro Partner Program will support a global network of high-quality, certified resellers that are committed to providing world-class products, service and support to their customers. Key benefits of the ProceraPro Partner Program include:

--  Increased profitability: Generous margins on products, support and
--  Sales Accelerator Kits: Go-to-market kits include resources to
    minimize upfront learning and assist sales into vertical markets.
--  Training: Procera offers sales and technical training to all partners,
    designed to arm partners' teams with knowledge and tools to market and sell
--  Demo program: Special pricing for demonstration equipment allows
    partners to give their teams experience-base knowledge of PacketLogic.
--  Marketing development funds and co-marketing support: Procera co-
    invests with ProceraPro members in promotional, co-marketing and co-
    branding opportunities.
--  Lead generation: Procera is committed to generating and qualifying
    leads through marketing programs that are then routed to the appropriate
--  ProceraPro portal: ProceraPro partners can access a portal that
    provides a comprehensive library of marketing materials, sales and
    technical resources, and more.

To join the ProceraPro Partner Program, visit or call +1 408-354-7200.

About Procera Networks, Inc.

Founded in 2002, Procera Networks, Inc. (AMEX: PKT) is a global provider of intelligent network traffic identification, control and service management infrastructure equipment. Procera's core product suite, the PacketLogic™ line of appliances, provides the most accurate application identification available today by using the industry leading connection identification engine DRDL™ (Datastream Recognition Definition Language). PacketLogic is deployed at more than 400 broadband service providers (xSPs), Telcos, colleges and universities worldwide. For more information, visit

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in this press release, the words "plan," "confident that," "believe," "scheduled," "expect," or "intend to," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to, the ability of Procera to commercialize the applicable technology and introduce products and the acceptance of those products by the market, the ability of resellers to sell the Procera products, market conditions, the general acceptance of the Company's products and technologies, competitive factors, timing, and other risks described in the Company's reports and filings with the SEC (Securities and Exchange Commission) from time to time.

Procera Networks is a registered trademark, and PacketLogic and DRDL are trademarks of Procera Networks, Inc. All rights reserved. All other products or brands mentioned are trademarks and/or service marks of their respective owners.

Contact Information

  • Contact Procera:
    Evelyn Miller
    Procera Networks, Inc.
    Email Contact

    Albert Lopez
    Procera Networks, Inc.
    Email Contact

    John Liviakis
    Investor Relations
    Liviakis Financial Communications Inc.