BOSTON, MA--(Marketwire - November 11, 2009) -
Aberdeen
Group, a Harte-Hanks Company (
NYSE:
HHS), announced the publication of
the recent report,
"
Design Anywhere: Maximizing the Global
Opportunity, Minimizing the IP Risk." Global design strategies involve
significant challenges in the management of distributed design as well as
introduce risk in exposed product data and intellectual property. However,
Aberdeen found that effectively managed, a "design anywhere" strategy
provides significant benefits, including an average 15% reduction in
development time and an average 20% increase in revenue from products
launched in new or emerging markets.
"It is easy to think that pursuing a design globalization strategy will
automatically result in some significant cost-savings," explains Chad
Jackson, Vice President of Aberdeen Group's Design to Deliver Practices.
"However, few companies have found how to best execute on this type of
initiative. For many companies, a global strategy leads to only incremental
benefits. When poorly managed, we found that a global design strategy can
result in as much as a 12% increase in development costs."
Companies most successfully addressing the challenges of a global design
environment not only shortened development schedules by an average of 15%
and achieved an average 20% increase in revenue from products launched in
new and emerging markets. They achieved these benefits while simultaneously
reducing development costs by an average of 19%.
Aberdeen's
"
Design Anywhere: Maximizing the Global
Opportunity, Minimizing the IP Risk" study identifies the steps these
leading performers take to achieve these benefits.
To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5885.
Visit
Research.Aberdeen.com for
additional access to complimentary
Product Innovation and Engineering Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Chad Jackson
Aberdeen Harte-Hanks
(512) 284-8080
chad.jackson@aberdeen.com