SOURCE: StayinFront

November 13, 2008 15:00 ET

Promius Pharma L.L.C. Deploys StayinFront Pharma

Newly Formed Division of India's Dr. Reddy's Laboratories Inc. Selects StayinFront in the U.S. to Deliver System to Support Field-Based Pharmaceutical Representatives

FAIRFIELD, NJ--(Marketwire - November 13, 2008) - StayinFront, Inc., a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, sample inventory management solutions and eBusiness systems, today announced Promius Pharma L.L.C. has deployed StayinFront Pharma. Promius Pharma is a division of India's Dr. Reddy's Laboratories Inc. Dr. Reddy's is a vertically integrated pharmaceutical company with a presence in over 100 countries, and one of the leading global generic pharmaceutical companies in the world. Promius Pharma operates as an independent unit promoting therapeutic dermatology products in the United States.

Promius Pharma deployed StayinFront's flagship product, StayinFront Pharma, for the pharmaceutical sector. The StayinFront Pharma system delivers key functionality to support U.S. pharmaceutical representatives including sample inventory management, electronic signature capture and state expense tracking. The StayinFront system also tracks sales trends for key targeted prescribers. Promius selected StayinFront based on their extensive experience in delivering systems to support pharmaceutical companies in the U.S. and globally.

"Since we are starting this division essentially from scratch, we had many key decisions to make to ensure our business hits the ground running. We are very comfortable with the StayinFront solution and their expertise in the pharmaceutical industry. This was an easy decision for us and we feel this tool will benefit our sales team greatly," said Harry Murtaugh, Director of Sales Operations, Promius Pharma.

"We are pleased to have the opportunity to work with Promius Pharma and expect our StayinFront Pharma product will allow their sales organization to more effectively manage their territories," said Ken Arbadji, StayinFront's Vice President of Sales.

About StayinFront

StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services, sample inventory management solutions and eBusiness systems. StayinFront offers rapidly configured and implemented solutions and services to manage and integrate all points of customer interaction including sales, marketing and customer support.

StayinFront has been chosen globally as a strategic CRM partner by many of the world's top life sciences, consumer goods, financial services and business-to-business companies, and StayinFront solutions have been implemented in over 20 countries in 12 languages.

StayinFront's flexible product architecture, object-oriented data modeling and range of deployment options provide an "exact fit" solution to help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership.

StayinFront also offers a range of support services including, StayinFront Data Quality Services, to improve, standardize, augment and further leverage the informational assets contained in proprietary databases.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit stayinfront.com.

About Promius Pharma™

Promius Pharma™, LLC, is a branded specialty company entering the US dermatology market. The company is owned by Dr. Reddy's Laboratories Inc., one of India's largest and most respected pharmaceutical companies. Promius Pharma is headquartered in Bridgewater, NJ, and has a dermatology research facility based in Hyderabad, India.