Suncor Energy Inc.

Suncor Energy Inc.

October 14, 2005 00:00 ET

Promotion shows that recycling pays!

Fort McMurray, Alberta (October 14, 2005) - Mayor Melissa Blake and Heather Kennedy, Suncor Energy's vice-president of Employee and Community Relations, want residents to get caught in the act of recycling.

The pair today launched the "Caught in the Act... and proud of it" campaign to encourage more Fort McMurray residents to recycle their mixed paper, cardboard, newspapers, milk jugs, tins and glass. The campaign kicks off Waste Reduction Week, October 17-23.

"Recycling pays — for families, for our community and for the environment. Recycling is a very effective way to reduce the amount of waste going to our landfill, which in turn helps keep municipal costs down," said Mayor Blake. "Fort McMurray residents are great outdoor enthusiasts, and recycling also helps preserve our environment."

The "Caught in the Act . . . and proud of it" campaign runs from today through Sunday, Oct. 23, the last day of Waste Reduction Week. Members of the campaign's Green Team will visit each of the city's three recycling depots at random times to catch recyclers depositing their materials. Recyclers may be featured in ads throughout the week and may be awarded tickets to a number of community events.

"The campaign is a fun way to make the point that recycling pays. We also want to reward those who recycle and encourage others to join the recycling habit," said Ms. Kennedy. "Recycling is quick, easy and convenient, so let's all take a few minutes each week to prepare our materials for the depots."

Recycling depots are located at the downtown Safeway on Franklin Avenue, in Timberlea on the corner of Brett and Confederation Drive, and at the Thickwood Safeway. Each bin is clearly marked with the material it accepts.

Preparing materials for recycling is easy. Flatten cardboard, put loose mixed paper in a plastic bag, bundle newspapers, rinse out milk jugs, tins and glass containers, and keep all recyclable material clean and dry. Sorting recycles into the different categories at home makes the drop-off even easier.

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For further information, contact:

Julia Harvie-Shemko     
Acting Manager, Communications   
Regional Municipality of Wood Buffalo   
743-7008      

Brenda Erskine
Director, Community Relations 
Suncor Energy
743-6480