SOURCE: Proscape


December 10, 2009 15:09 ET

Proscape Technologies Announces Global Closed Loop Marketing Software Deployment With Top Ten Pharmaceutical Company

Groundbreaking Partnership for Global Leader in Closed Loop Marketing Will Dramatically Improve Sales Force Effectiveness and Marketing Productivity for Top Tier Customer

HORSHAM, PA--(Marketwire - December 10, 2009) - Proscape Technologies, the pioneer and global leading provider of Closed Loop Marketing (CLM) software for Life Sciences companies, today announced that one of the largest pharmaceutical companies in the world has elected to capitalize upon Proscape's market-leading software platform as the key component of their global sales and marketing strategy. An end-to-end CLM solution, Proscape CLM6™ software enables customers to reach their full competitive potential by driving more effective, multi-channel customer interactions to generate significant cost savings and improve overall company performance.

Working in concert with Proscape for more than five years, the customer currently has Proscape's software platform deployed across the U.S. and in target markets in Europe and Asia. Upon execution of the enterprise-wide deployment, Proscape's software will be running in every market worldwide on tens of thousands of employee computers, representing approximately 50% of the customer's global employees. The entire global field sales force will use Proscape software to detail doctors, while the brand marketing, medical and regulatory teams will use the ShowReviewer™ module to support distributed, multi-user, review, comment and approval processes for interactive, CLM content. In addition, local market users will create and manage high-quality content using the Content Design & Packaging Suite, which reduces the time, effort and cost associated with content creation, supports content localization and streamlines the assembly, review and revision process to support the execution of all critical requirements of content creation.

The global deployment will impact the entire customer organization and ensure significant results. These include higher sales resulting from consistent physician e-detailing; greater insight into doctor attitudes, behaviors and needs; and millions of dollars in annual savings by creating and maintaining all global creative content using Proscape tools.

"Proscape is committed to teaming with our customers as they transition from a paper-based marketing effort to a digital, multi-channel Closed Loop Marketing solution," said Derek Pollock, President, Proscape Life Sciences. "This expanded partnership is exciting for the entire industry and revolutionary in the CLM space. We are confident that even more thoughtful, strategic alignment will guarantee unparalleled achievements including reduced costs and enhanced message relevance, effectiveness and reach."

Proscape Technologies is the innovator and global leading provider of CLM software for Life Sciences companies. Proscape's newest version of its software platform supports global, multi-channel message delivery. The award-winning solution helps improve sales force effectiveness, marketing productivity and overall performance by driving more effective customer interactions, capturing the resulting feedback and providing it to home-office marketing teams for more informed decision-making. A leader in CLM, Proscape's technology offering is the most mature software platform of its kind and has been implemented by seven of the top 10 global pharmaceutical companies. To date, the Proscape system has driven more than 90 million sales calls in five continents.

About Proscape Technologies, Inc.

Proscape Technologies is the innovator and global leading provider of Closed Loop Marketing software for Life Sciences companies driving more than 90 million sales calls across five continents to date. Proscape's award-winning software platform is trusted by seven of the top 10 pharmaceutical companies, as well as dozens of others worldwide, to help improve sales force effectiveness, sales and marketing productivity and overall company performance. Established in 1996, Proscape is headquartered Philadelphia, London and Tokyo, with additional offices in Chicago, Toronto, Paris and Amsterdam. Learn more at

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