SOURCE: Proscape Technologies, Inc.

January 24, 2008 08:00 ET

Proscape Technologies Expands Executive Team With New Vice President of Business Development and Alliances

Steve Chin Brings More Than 20 Years of Life Sciences and Technology Experience to Global Leading Provider of Closed Loop Marketing Software for Life Sciences Companies

HORSHAM, PA--(Marketwire - January 24, 2008) - Proscape Technologies, the innovator and global leading provider of Closed Loop Marketing software for Life Sciences companies, today announced that Steve Chin has been hired to drive global business development strategies and help customers worldwide optimize their technology investment.

Proscape, a Microsoft Gold Certified Partner, provides the market-leading Closed Loop Marketing solution. Built on Microsoft technologies, Proscape software helps improve sales force effectiveness, sales and marketing productivity and overall company performance by driving more effective customer interactions, capturing the resulting feedback and making it available to home-office marketing teams for more informed decision-making. Proscape pioneered this technology six years ago, and its offering is the most mature, widely used solution of its kind among today's pharmaceutical companies. To date, the Proscape system has driven more than 40 million sales calls across four continents and is the only solution of its kind in full production at any pharmaceutical company.

As Proscape's vice president of business development and alliances, Chin, a registered pharmacist, will lead efforts to strengthen the company's relationship with Microsoft Corp. He has more than 20 years of experience with healthcare, pharmaceutical and biotech companies, and spent the last eight years at Microsoft, where he most recently was global pharmaceutical industry partner marketing manager with Microsoft's Worldwide Commercial Sector group. He will be based out of Seattle, Wash.

"Microsoft and Proscape share a common vision of empowering people to drive successful business outcomes through software, which makes collaboration natural and effective," said Ruediger Dorn, managing director of Worldwide Pharmaceutical Industry Solutions at Microsoft. "So we're pleased to have the opportunity to continue working with Steve, and look forward to elevating awareness about the benefits of our combined technology solutions throughout the life sciences industry."

"Both of our companies are dedicated to delivering world-class technology and services, and many Proscape customers adopt Microsoft technology across the enterprise," Chin said. "So, I am confident we will find ways to strengthen our strategic relationship, and I look forward to working with Microsoft to deliver high-value business results to our mutual customers."

About Proscape Technologies

Proscape Technologies, Inc. is the innovator and global leading provider of Closed Loop Marketing software for Life Sciences companies. Proscape's award-winning software platform is trusted by eight of the top 10 pharmaceutical companies, as well as many large financial institutions and Fortune 500 consumer package goods companies, to help improve sales force effectiveness, sales and marketing productivity and overall company performance. Established in 1996, Proscape is headquartered in the Philadelphia area with additional locations in New York, London and Tokyo. For more information on Proscape, visit www.proscape.com, call +1 (888) 470-6975 or email info@proscape.com.

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