SOURCE: Proscape Technologies

Proscape Technologies

January 20, 2010 11:30 ET

Proscape Technologies Extends Relationship With Global Pharmaceutical Company by Tripling User Base in France and Expanding Significantly Throughout Europe

HORSHAM, PA--(Marketwire - January 20, 2010) - Proscape Technologies, the pioneer and global leading provider of Closed Loop Marketing (CLM) software for Life Sciences companies, today announced that one of the largest pharmaceutical companies in the world is expanding their partnership with Proscape by deploying Proscape CLM6™ software to additional brands and with three times the number of sales reps. The most comprehensive solution for multi-channel CLM, Proscape CLM6™ software enables customers to drive more effective customer interactions across multiple channels to reduce costs and enhance message relevance, effectiveness and reach.

Initial implementation of Proscape's software platform by the pharmaceutical company was for multiple brands supporting one therapeutic area in two of the five major markets in Europe and also in the United States. Upon achievement of measurable success from the initial deployment, coupled with enthusiastic adoption by both the sales reps and physicians, the customer is significantly expanding the partnership. Beginning this month, the Proscape solution will be leveraged by three times the number of reps across additional therapeutic areas and brands to continue to improve sales force effectiveness, marketing productivity and overall company performance.

"It was important to find a solution that was highly scalable and could be easily adopted by a broad number of users to address the specific matters of the highly sophisticated French marketplace and beyond," said Jan van den Burg, Global Vice President, Proscape Life Sciences. "Working closely together, we were able to provide a solution that immediately generated success and expanding the partnership was the logical decision to best reach their full competitive potential."

Proscape Technologies is the innovator and global leading provider of CLM software for tablet computers. Proscape's newest version of its software platform supports global, multi-channel message delivery. The award-winning solution helps improve sales force effectiveness, marketing productivity and overall performance by driving more effective customer interactions, capturing the resulting feedback and providing it to home-office marketing teams for more informed decision-making. A leader in CLM, Proscape's technology offering is the most mature software platform of its kind and has been implemented by seven of the top 10 global pharmaceutical companies. To date, the Proscape system has driven more than 100 million sales calls in six continents.

About Proscape Technologies, Inc.

Proscape Technologies is the innovator and global leading provider of Closed Loop Marketing software for Life Sciences companies driving more than 100 million sales calls across six continents to date. Proscape's award-winning software platform is trusted by seven of the top 10 pharmaceutical companies, as well as dozens of others worldwide, to help improve sales force effectiveness, sales and marketing productivity and overall company performance. Established in 1996, Proscape is headquartered Philadelphia, London and Tokyo, with additional offices in Chicago, Toronto, Paris and Amsterdam. Learn more at www.proscape.com.

Contact Information

  • Media Contact
    Lauren O'Leary
    Marketing Communications
    +1 (215) 328-4077
    Email Contact