SOURCE: Prospectiv

Prospectiv

June 16, 2010 12:28 ET

Prospectiv Wins a Bronze Award for Creative Excellence From New England Direct Marketing Association

Online Performance Marketing Leader Awarded Bronze for Most Innovative Online Format

WAKEFIELD, MA--(Marketwire - June 16, 2010) -  Prospectiv (www.prospectiv.com), a leader in online performance marketing with an expertise in targeting, engaging and acquiring women, announced today that it received a bronze award in the 2010 Awards for Creative Excellence competition from the New England Direct Marketing Associations (NEDMA). Prospectiv won the distinguished award for their 'Premium Forms' project submitted under the Most Innovative Online Format category. 

Prospectiv's Premium Forms allow leading consumer packaged goods, retail and pharmaceutical brands to gather consumer profile information online through opt-in consumer acquisition campaigns. Prospectiv's Premium Forms project introduced enhanced consumer acquisition survey forms designed to achieve the following objectives:

  • Increase conversion rates over existing forms
  • Present a client's brand with rich branded creative that sits above the fold (no scrolling needed)
  • Ensure that the branded forms loaded rapidly to maintain consumer engagement
  • Integrate with Facebook, allowing users to share brand offers
  • Deliver the data collection forms to the right consumers by integrating seamlessly with PrismPro, Prospectiv's proprietary consumer targeting engine

Results

Prospectiv's Premium Forms converted 18.7% higher than standard data collection forms, significantly improving the performance of client consumer acquisition campaigns. The higher conversion rates were confirmed by extensive A/B testing performed on seven separate consumer acquisition campaigns conducted on behalf of leading consumer brands. 

"Receiving the Bronze award from NEDMA for our Premium Forms is a great accomplishment," said Jere Doyle, president and CEO of Prospectiv. "Prospectiv is constantly trying to improve our online consumer acquisition campaigns for clients to maximize not only the effectiveness of their campaigns but also to create a positive and memorable brand experience for the consumer. We're excited to bring innovations like this to existing and new clients."

NEDMA Awards are given based on a combination of factors, including the results of each entry and the excellence of the solution. Results are required in all categories except "Technique" and are used to identify the most effective and creative direct marketing solutions.

About Prospectiv
Prospectiv is an online performance marketing pioneer with an expertise in connecting women to brands. With trusted experience and proven success in consumer acquisition, Prospectiv helps create true brand engagement that results in qualified marketing leads for advertisers and incremental revenue streams for Web publishers. The company offers a suite of innovative products and advanced proprietary technology that are customizable, flexible, measurable and analytical to help achieve campaign goals. The company works with the world's leading brands from Fortune 1000 companies such as Procter & Gamble, Wal-Mart, Pfizer and Disney, as well as leading Web publishers that include Publishers Clearing House, IAC and WhitePages. Founded in 1999, Prospectiv is privately-held and is based in Wakefield, MA. For more information, please visit www.prospectiv.com.

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