SOURCE: Prospero Technologies

January 09, 2008 08:14 ET

Prospero Increases Revenue, Customer Growth in Successful 2007

Revenues up Nearly 50 Percent, Profits More Than 150 Percent Over 2006

LITTLETON, MA--(Marketwire - January 9, 2008) - Prospero Technologies, LLC (www.prospero.com), a provider of social media applications for leading brands, added 15 new customers to their roster in 2007, and showed marked growth in revenues and earnings. Prospero's successful year reflects the increased demand for social media applications by established brands. With 88 percent of respondents to a recent Prospero Social Media Survey expecting to increase social media spending in 2008, Prospero expects even more demand for its CommunityCM platform and Community Moderation Services in the coming year. In addition, Prospero more than doubled its staff size in 2007 to accommodate the business expansion, requiring a move to larger office space.

"2007 has been a break-out year for the adoption of social media by major brands, and we can find no better measure than the success of Prospero Technologies in that period," says Dan Bruns, president of Prospero Technologies. "Prospero is looking ahead to more growth in 2008, not only in the continued expansion of our customer base but in the growing number of tools focused on helping our clients integrate social media throughout their sites -- a philosophy we call 'pervasive community' -- and a platform designed to cost-effectively manage and moderate user-generated content."

Growth Through Demand for Moderation Services and Community Management

Prospero increased overall revenues by 48 percent from 2006 to 2007, and profits by 155 percent in the same period. Wider adoption of moderation services contributed significantly to Prospero's growth during this year. Prospero's Community Moderation Services strengthen brands and customer loyalty by expanding customer interaction, increasing per-customer spend and drastically reducing the cost of customer support.

Customer Growth

Prospero added 15 leading brands to its customer roster in 2007. These companies represent not only the established social media-savvy industries such as media and entertainment, but also industries such as education, medical/pharmaceutical and financial services that are in the early stages of adopting social media. The new customers for 2007 used a range of social media applications and services from Prospero, from community forums and moderation services to blogs, chats, article commenting and social networks:

  -- American Express               -- Monster EU
  -- CBS Local Stations             -- Philadelphia Inquirer
  -- Cleveland Clinic               -- St. Paul Pioneer Press
  -- Coca Cola                      -- Seatwave
  -- Cook Medical                   -- TIAA-CREF
  -- ETimes 3                       -- UPromise
  -- LifeScript                     -- Virgin Media
  -- McDonough and Associates

About Prospero Technologies

Prospero Technologies offers social media solutions that enable leading brands to integrate interactive features throughout their sites. This interaction provides insight and builds more profitable relationships. Prospero's CommunityCM platform delivers the widest range of social media applications, the most powerful moderation tools and the most open, flexible widgets and APIs. Prospero's hosted community solutions enable organizations to easily, quickly and cost-effectively develop custom-branded applications such as message boards, blogs, live chat, event chat, wikis, and polls to encourage site visitors to participate, rate, review, comment and submit their own content. These applications are all managed using a single, intuitive platform. The company has a proven track record with leading brands such as CBS, BusinessWeek, ESPN, Monster, American Diabetes Association, BabyCenter, GE Healthcare, Real Networks, FOX, Wharton Business School, Hallmark, and Virgin Media. For additional information, visit www.prospero.com or call 978.698.6599.

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