SOURCE: Provision Interactive Technologies, Inc.

December 01, 2009 14:15 ET

Provision's 3D Displays Combat Ad Blindness [Video]

3D Holographic Advertising Attracts Consumers in the Crowded Display Advertising Marketplace

CHATSWORTH, CA--(Marketwire - December 1, 2009) - Provision Interactive Technologies, Inc. ("Provision"), a subsidiary of Provision Holding, Inc. (OTCBB: PVHO), has released new data reinforcing the value of the company's 3D advertising platform, 3DEO™.

3DEO provides advertisers with a unique and proven way of breaking through the clutter of in-store ads. A video featuring 3DEO can be viewed here: http://vimeo.com/7907986

The 3DEO platform uses Provision's patented 3D holographic displays to draw consumer attention to featured products and can dispense related coupons and promotions. Provision generates monthly recurring revenues from advertising across the 3DEO network of kiosks.

Results from a recent deployment of 3DEO in 27 stores indicate that, as compared to traditional 2D flat panel:

--  Five times as many consumers noticed Provision's 3D display
--  57% of consumers recalled the brand being displayed on 3DEO versus 24%
    for 2D flat panels
--  Sales increased by up to 46%
--  Coupon Redemption increased by up to 800% over industry standards
    

"Flat panel displays have become ubiquitous -- when consumers fail to notice the displays, the advertising they carry becomes meaningless. Ad blindness, a term used to denote the state of conscious or subconscious ignorance of advertisements on websites, has become commonplace in the outdoor display setting. Provision's disruptive 3D holographic technology was designed to address this disturbing trend," said Provision's CEO, Curt Thornton.

About Provision Interactive Technologies, Inc.

Provision Interactive Technologies, Inc., a subsidiary of the publicly traded company Provision Holding, Inc. (OTCBB: PVHO), is the leading purveyor of intelligent interactive 3D holographic display technologies, software, and integrated solutions for both commercial and consumer focused applications.

Provision's 3D holographic display systems represent a revolutionary technology that provides the projection of full color, high resolution videos into space detached from the screen, without any special glasses. Provision is currently the market leader in true 3D consumer advertising display products being implemented by innovative, consumer-focused Fortune 1000 companies.

For more information, please visit Provision at www.provision.tv.

Forward-Looking Statements

Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. These risks, assumptions and uncertainties include: the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

Contact Information

  • Media Relations:
    The Lexicomm Group
    Wendi Tush
    (212) 300-2142
    Email Contact