SOURCE: Prudential plc

October 30, 2006 10:35 ET

Prudential PLC - Director/PDMR Shareholding

LONDON, UK -- (MARKET WIRE) -- October 30, 2006 --NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required by DR 3.1.4R(1).

(1) An issuer making a notification in respect of a transaction relating
to the shares or debentures of the issuer should complete boxes 1 to 16,
23 and 24.
(2) An issuer making a notification in respect of a derivative relating
the shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16,
23 and 24.
(3) An issuer making a notification in respect of options granted to a
director/person discharging managerial responsibilities should complete
boxes 1 to 3 and 17 to 24.
(4) An issuer making a notification in respect of a financial instrument
relating to the shares of the issuer (other than a debenture) should
complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.

Please complete all relevant boxes should in block capital letters.

1. Name of the issuer

PRUDENTIAL PLC

2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4( R)(1)(b) a disclosure made in accordance with section 324
(as extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

(iii)

3. Name of person discharging managerial responsibilities/director

M E Tucker, P A J Broadley, M G A McLintock, N Prettejohn

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify 
the connected person

Qualifying Employee Share Ownership Trust ("Quest")

5. Indicate whether the notification is in respect of a holding of the
person referred to in 3 or 4 above or in respect of a non-beneficial
interest

See Section 3

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

Ordinary Shares of 5p each

7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

Prudential QUEST Limited

8. State the nature of the transaction

Each of the executive directors of the Company technically become
interested on 30 October 2006 in 2,173,385 ordinary shares of 5p each in
the Company by virtue of Prudential "QUEST" Limited being allotted such
shares and the executive directors being potential beneficiaries under
the QUEST. Since 25th October 2005 the Directors have technically ceased
to have an interest in 4,750,833 ordinary shares by virtue of Prudential
QUEST Limited transferring such shares to employees of the Company to
satisfy the exercise of options by those employees under the Prudential
Savings-Related Share Option Scheme during the period of 25th October
2005 and 30th October 2006.

9. Number of shares, debentures or financial instruments relating to
shares acquired

2,173,385

10. Percentage of issued class acquired (treasury shares of that class
should not be taken into account when calculating percentage)

Less than 0.09%

11. Number of shares, debentures or financial instruments relating to
shares disposed

4,750,833

12. Percentage of issued class disposed (treasury shares of that class
should not be taken into account when calculating percentage)

Less than 0.2%

13. Price per share or value of transaction

GBP6.2475

14. Date and place of transaction

30 October 2006, London

15. Total holding following notification and total percentage holding
following notification (any treasury shares should not be taken into
account when calculating percentage)

3,131,946 - less than 0.2%

16. Date issuer informed of transaction

30 October 2006

If a person discharging managerial responsibilities has been granted
options by the issuer complete the following boxes

17 Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price
is to be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A

23. Any additional information

N/A

24. Name of contact and telephone number for queries

Jennie Webb, 020 7548 2027

Name and signature of duly authorised officer of issuer responsible for
making notification

Susan Henderson, Deputy Group Secretary, 020 7548 3805

Date of notification

30th October 2006

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America

END

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