SOURCE: PubMatic

January 22, 2008 10:55 ET

PubMatic Selected by AlwaysOn as OnMedia Top 100 Winner

Recognized for Game-Changing Strategies in Advertising, Marketing, and Promotion

PALO ALTO, CA--(Marketwire - January 22, 2008) - PubMatic (www.pubmatic.com), the first and largest ad optimization platform for Web publishers worldwide, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 winners. PubMatic's inclusion in the OnMedia 100 signifies its major developments in the creation of groundbreaking online advertising tools and services. PubMatic was selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

PubMatic's vision is to seamlessly connect publishers with ad networks in ways that benefit publishers, ad networks, advertisers and web site visitors alike. PubMatic automates and optimizes ad inventory decision-making for publishers by identifying and recommending the ad network and layout that will generate the most revenue, based on a Web site's audience and its past behaviors. The result is that publishers enjoy increased revenue while at the same time freeing themselves to focus on generating innovative content and reaching new readers. Currently in beta, PubMatic serves more than 1,500 publishers and more ad networks than any other ad inventory optimization platform.

PubMatic and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled for Jan. 28-30, 2008, at The Mandarin Oriental Hotel in New York. This two-and-a-half day executive event will feature technology CEOs from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment about disrupting user behavior. They will also explore ways to create new opportunities in the marketing, branding, advertising and public relations industries.

"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

The OnMedia 100 was selected from hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing and Web analytic sectors from around the world.

A full list of all the OnMedia 100 winners is available on the AlwaysOn Web site at http://www.alwayson.goingon.com/.

"PubMatic's vision is to more seamlessly connect publishers with ad networks in a way that benefits publishers, ad networks, advertisers and web site visitors alike," said Rajeev Goel, co-founder and general manager of PubMatic. "Being recognized on the OnMedia 100 list further demonstrates PubMatic's results in increasing publishers' revenues while delivering thousands of qualified publisher leads to ad networks."

About PubMatic

PubMatic is the world's first service that increases web publishers' revenue by automating and optimizing ad serving decisions. More than 1,500 publishers use PubMatic to significantly increase their ad sales revenue by optimizing across leading ad networks such as Google AdSense, Advertising.com, BlueLithium, and many more and by using sophisticated algorithms to optimize the layout of text ads. The PubMatic public beta is open to all Web publishers, regardless of geography or company size. PubMatic is venture backed by Draper Fisher Jurvetson, Helion Ventures, and Nexus India Capital. Signing up is simple and free: publishers can visit www.pubmatic.com/signup to get started in minutes.

About AlwaysOn

Alwayson ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green) and quarterly print "blogozine." No other media brand has dared to create such open interaction with its readers and event participants.

Contact Information

  • For PubMatic:
    Just Drive Media
    Ali Croft
    510-932-1878
    Email Contact

    For AlwaysOn:
    Voce Communications
    Leah McLean
    415-308-7928
    Email Contact