SOURCE: Publishers Clearing House
December 06, 2010 09:00 ET
Publishers Clearing House Acquires Funtank's Candystand.com
Deal Solidifies Publishers Clearing House's Position as Purveyor of the Web's Best Opportunities to 'Play & Win'
NEW YORK, NY--(Marketwire - December 6, 2010) - Publishers Clearing House today announced that it has acquired Funtank LLC and its Candystand.com property, the web's leading casual and branded gaming destination. Each month, the site hosts 11 million users and has recently expanded its presence to the mobile and social gaming space. Funtank will operate as a wholly owned subsidiary of Publishers Clearing House and maintain its current offices in the Tribeca neighborhood of New York City. Funtank will continue to be led by co-founders, James Baker and Scott Tannen. The financial terms of the deal were not disclosed.
"Candystand and the Funtank team will be key in driving Publishers Clearing House's social, mobile and web game development capabilities and provide our advertisers with more scale and reach across the online gaming audience," said Josh Glantz, vice president and general manager of PCH Online. "We look forward to combining our unique media offerings as well as promotional and sweepstakes expertise with their creativity to reach new audiences, deliver new experiences and develop new businesses. Integrating Candystand into our offerings will also enhance our ability to deliver a wider range of opportunities for consumers to play and win in addition to our traditional sweepstakes."
Candystand.com was acquired by Funtank from Wrigley in 2008. Since its launch by Nabisco's Life Savers Company in 1997, the site has built a substantial audience by delivering online games of the highest quality. In most cases, these games are branded and sponsored by some of the world's top brands. By adding the Funtank team to its fold, Publishers Clearing House strengthens its emerging casual gaming business, enhances its unique advertising offerings and will help to attract, retain and build even bigger audiences across the web as well as social and mobile platforms.
"Joining forces with Publishers Clearing House will be outstanding for our Company, our clients and most importantly, our users," said Funtank president and co-founder Scott Tannen. "We look forward to working with them to not only extend the reach and visibility of our integrated marketing programs, but to also bring our loyal audiences loads of new content and ways to win. In concert with the PCH team, the Candystand and Funtank brands will aggressively expand into the mobile and social media spaces, creating unparalleled branding entertainment opportunities for our clients."
About PCH Online
Consisting of seven online properties including PCH.com, PCHCoupons.com, PCHGames.com, PCHLotto.com, PCHOnline.com, PCHOnlineSurveys.com, PCHSearchandWin.com and SayandWin.com, PCH Online is the Web destination for Publishers Clearing House, a leading multi-channel direct marketer of value-based consumer products and magazines. The company calls attention to its products by providing site visitors with a chance to win valuable sweepstakes prizes. With more than 3.5 million new registrants per year, more than five million unique visitors per month and a database of more than 10 million customers, PCH Online continues to be a viable opportunity for advertisers to reach a diverse group of men and women online. For more information about PCH Online, visit http://www.pchonline.com.
Since 1997, Candystand.com is one of the Web's leading online gaming and entertainment destinations. In the last 12-months, the site has been visited 137 million times by users that have spent nearly 13 million hours playing over 200 free-to-play online games. Candystand's free games are available for play on the iPhone, iPad, Playstation Portable and Facebook.