Punch Communications

Punch Communications

February 26, 2010 13:00 ET

Punch Lands Integrated PR, Search and Social Campaign for mPOINT

LONDON, UNITED KINGDOM--(Marketwire - Feb. 26, 2010) - UK based PR, Search and Social Media Agency Punch Communications has been appointed by New York headquartered mPOINT, a leader in On-Demand Video Transcoding, Post-Production and Distribution, to undertake an integrated PR, Search Marketing and Social Media outreach campaign.

Having been appointed ahead of several US-based agencies, Punch will provide mPOINT with support via an US-centric media relations campaign, alongside the digitally focussed search and social activity.

With its roots as a Public Relations agency, Punch has defined and developed proprietary search and social services with a view to offering each as a stand alone modular service, or combined within a single campaign.

mPOINT's scalable, on demand post-production and transcoding services enable professional content owners, broadcasters, publishers, and advertising agencies to encode, edit and package their content for syndication to any digital platform across any digital network.

With numerous major announcements scheduled for the coming months, Punch has been commissioned to position mPOINT as the premier B2B on-demand video servicing hub for the preparation and distribution of entertainment and advertising content across the convergent digital media supply chain.

Doug Heise, VP Marketing at mPOINT, Inc., commented:

"Punch came to us as a recommendation and very quickly developed a strong understanding, not only of mPOINT's business but also regarding the task at hand over the coming months. The truly integrated approach across the different disciplines stands Punch apart as an agency and we're excited to be working together over the coming weeks and months."

Pete Goold, Managing Director of Punch Communications, added:

"This appointment by mPOINT, a global leader in the field of video transcoding and syndication, underscores our ability to compete on a global stage, particularly with regard to the integration of PR with the search and social disciplines. As the industry continues to evolve apace, we take the approach that it's essential to continually maintain awareness of the latest developments in the sector and therefore to adapt both strategy and implementation as the needs of each campaign - and indeed the industry – dictates, to remain at the fore of change. "

For more information, please visit www.mpoint.net or www.punchcomms.com, or contact PR company Punch via + 44 (0) 1858 411600.

Contact Information