SOURCE: PurePlay

April 30, 2008 08:00 ET

PurePlay Completes Second Risk-Free, No Buy-in Tournament for World Poker Championship

Next Competition for Another Seat at the World Series of Poker* Starts on April 28

SAN FRANCISCO, CA--(Marketwire - April 30, 2008) - PurePlay, the first and largest U.S.-compliant play-for-cash online poker destination, today announced completion of its second tournament and announced the start of a third to award a free seat to the World Series of Poker*.

The winner of PurePlay's April WSOP*-qualifying tournament is Robert Barrett of Bowmanville, Ontario, Canada. Barrett will join several other PurePlay winners to compete for millions at the Main Event to be held in Las Vegas in July. "I'm excited to play in the biggest poker tournament in the world!" Barrett said. "Thanks to PurePlay, I was able to qualify for a $10,000 seat to the WSOP* without any risk of losing money!"

"Our qualifying tournaments provide one of the only places where players can gain entry to the world poker championship with no buy-in whatsoever," said PurePlay CEO Jason Kellerman. Kellerman invited poker players everywhere to enter the Free PurePlay tournament starting on April 28. Qualifiers run continuously every day, with the championship round on Sunday, May 25. Unlike other poker sites, PurePlay requires no buy-ins, deposits or fees of any kind.

The World Championship of No Limit Texas Hold 'Em, to be aired on ESPN, is the most lucrative event in sports. The 2006 winner took home $12 million, more than the combined payouts of Wimbledon, The Masters and the Kentucky Derby.

About PurePlay

San Francisco-based PurePlay is the first and largest legal play-for-cash online poker destination. Through a patented business model, PurePlay enables players to compete for cash without ever putting their own money at risk. The company was founded in November 2004 by Silicon Valley entrepreneurs with venture capital financial backing. The poker site, which launched in November 2005, has awarded over $3 million and today is the fastest growing legal online cash poker destination with over 1,000,000 players.

*World Series of Poker and WSOP are trademarks of Harrah's License Company, LLC ("Harrah's"). Harrah's does not sponsor or endorse, and is not associated or affiliated with or its products, services, promotions or tournaments.

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