SOURCE: Purio Inc.

November 19, 2008 16:15 ET

Purio's Direct Water Distribution Division Writes First Contracts

BLAINE, WA--(Marketwire - November 19, 2008) - Purio Inc. (OTCBB: PURO) is pleased to report that its first commercial outlet in Southern California is now officially open. The mandate of the division DBA UltraSafe Water Source™ is to serve the growing number of business offices that wish to eliminate bottled water, aim to cut costs, eliminate the 5-gallon bottles from their operations, and do so with nothing to buy.

Daryl English, President of Purio, says, "We have now officially set sail into the marketplace. Businesses are motivated in many ways to take action and upgrade their office water service from bottle-style dispensers to modern point-of-use (POU) water purifiers and totally do away with bottled water delivery. In today's economy, the first motivation is cost cutting and we can often cut the monthly water budget by over 25%. Our primary objective is to let the world of business offices know how we can help. Even at this early stage, we have written our first 3 contracts, and more quotes are in the pipeline waiting for approval. One of the quotes is to a multi-campus educational institution."

Current research shows that some 30 cities in North America have banned the use of bottled water in their facilities and more are discussing the topic in council rooms worldwide. This number grows daily.

"It's a rare time in the course of normal business when legislation is actually working FOR us," Mr. English states, "but we know that offices are looking for help, even without government prompting. By providing better economy, convenience, water freshness, reliable supply and environmental care, we can offer our clients a significant improvement over the old bottle-delivery system."

"We have an arrangement with a national finance company that gives us a cash payment on opening of a contract, and also provides us with ownership of the equipment when the original term is amortized. We then can look forward to a residual-style income from the equipment, which has a life expectancy far beyond the lease," continues English.

Earl Switenky, spokesman for Purio Inc. and co-founder of UltraSafe Water Source, Canada, adds, "Our research shows that there are some 15.5 million business offices in North America alone. Our location in California puts us in the heart of a business-rich environment with thousands of offices within a 25 mile radius. Our efforts are now focused on establishing a high-energy team of consultants. Since this industry trend is so new, we will strive to make UltraSafe the first name that comes to mind when prudent office managers look to upgrade their purified water systems. Xerox did it in copiers, Kleenex did it in tissue, and we recognize a similar opportunity for us in purified water service."

About Purio Inc.

Purio owns proprietary water clarification technology suitable to a broad number of applications including the clarification of surface water, industrial process water and sewage. Purio intends to apply its technology initially to industrial and commercial applications to reclaim water and reduce the need for fresh water in such applications. Purio further intends to use its proprietary technology to produce potable water for commercial and residential use. Purio will commercialize its technology via a number of channels, namely licensing strategic partners to build and sell &/or operate units outside of North America, outright sale of their second generation (patent pending) units to end users and will build, own and operate on a fee for service basis their larger permanent installation units in North America.


Forward-Looking Statements

This press release "contains forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended, and Section21E of the United States Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Since the forward-looking statements relate to future developments, results or events, these statements are highly speculative and involve risks, uncertainties and assumptions that are difficult to assess. You should not construe any of these statements as a definitive or invariable expression of what will actually occur or result. Such forward-looking statements in this press release include, among others, that the company will finalize the completion of its commercial outlet in Southern California, any general trend towards POU water purifiers form bottle dispensers and any cost savings that that there may be to consumers.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, (i) the Company's ability to obtain and maintain adequate working capital requirements to operate Purio's business; (ii) the Company's ability to obtain necessary permits and approvals to operate Purio's business; (iii) the Company's ability to market and sell clarified water; and (iv) the Company's ability to negotiate and consummate license agreements for its water purification equipment. These forward-looking statements are made as of the date of this press release and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance those beliefs, plans, expectations, or intentions will prove to be accurate. Investors should consider all of the information set forth herein and should also refer to the risk factors disclosed in the Company's periodic reports filed from time to time with the Securities and Exchange Commission and available at

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