SOURCE: PUROAST LOW ACID COFFEE

October 11, 2007 06:00 ET

Puroast® Low Acid Organic Coffee Offers Relief to Coffee Lovers This Holiday Season

Have Your Coffee Buzz Without the Burn

WOODLAND, CA--(Marketwire - October 11, 2007) - Every holiday season, overindulgence in rich, fatty foods, sweet desserts and alcohol brings the discomfort of heartburn, acid reflux and indigestion in nearly half of the adult U.S. population. In response, millions of coffee drinkers reluctantly cut back or eliminate java from their diets. This holiday season, Puroast® Coffee, the first national brand that naturally reduces acidity during the roasting process by 50 percent or more, invites coffee lovers to enjoy the rich, full bodied taste they crave without the stomach upset.

"Coffee purists have always assumed that any process used to remove the naturally occurring acidity of coffee would harm the bold flavor and subtle complexities," said Kerry Sachs, Puroast CEO and the inventor of the patented Puroast Process™. "Until now that was absolutely true. The all-natural roasting method we've perfected enables us to eliminate more than half the acid while actually enhancing the dark, robust flavor that coffee connoisseurs demand." Recently, two separate double blind taste trials found that coffee lovers prefer Puroast Coffee over other brands, even regular roast coffees not lower in acid.

Last year alone, Americans spent $942 million dollars on over-the-counter antacids and an astounding $13.6 billion dollars on prescription acid suppressants. Industry analysts project that with some 50 million coffee drinkers experiencing some degree of stomach distress, the low acid coffee market could reach $2.4 billion within just five years. Ultimately the low acid gourmet coffee category may equal the size of the Decaf segment, currently 15 percent of the $16 billion US coffee market or $2.4 billion.

Confirmation of the precise reduction of acidity in Puroast has been documented by Dr. Taka Shibamoto of the University of California at Davis. Additionally, the company's organic fair trade policies and environmentally friendly roasting technologies have been recognized with the Seal of Sustainability by the Sustainable Business Institute of San Jose, California.

Eat, Drink and truly be Merry this holiday season with Puroast Low Acid Coffee.

Puroast®'s Low Acid Coffee is now found in supermarkets and specialty stores throughout the US, including Kroger's, Albertson's, Hannaford, Sweet Bay, Shaw's, Save Mart, Giant and finer retailers nationwide.

For additional information and retailer inquiries call 1-877-LOW-ACID or visit www.Puroast.com.

Contact Information

  • Media Contact:
    Jessica Rea
    Christie Communications
    805-962-1347
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