SOURCE: StrongMail

StrongMail

April 28, 2010 08:00 ET

Q1 2010 Email Breakthrough Report Highlights Top Email Marketing Campaigns Across Five Verticals

Crocs, Groupon, Kodak Gallery, Orbitz and TD AMERITRADE Recognized for Exemplary Application of Best Practices, Including Social Media Integration, Focused Design and Strong Call-to-Actions

REDWOOD CITY, CA--(Marketwire - April 28, 2010) -  StrongMail, a leading provider of online marketing solutions for email and social media, today announced the Q110 edition of its Email Breakthrough Report series, featuring detailed analysis of best-in-class email marketing campaigns across five industry verticals. 

With expert commentary and a visual analysis of each winning template, the Email Breakthrough Report Q110 provides email marketers with a valuable resource and benchmark for evaluating their own campaigns. The "Top 5 Trends to Watch" featured in this latest report provide critical insight for generating the highest ROI from an organization's email marketing campaigns, including expert application of dynamic content, clean design and social media integration. 

The "breakthrough" campaigns featured in this report were selected from more than 100 email campaigns in Q110 for excellence in the following areas: outstanding content and creative execution, application of sophisticated email technology, use of innovative digital marketing techniques, and a commitment to an exceptional user experience.

Q110 Email Breakthrough Report Winners

  • Winner: Groupon
    Industry: Media, Entertainment and Publishing
    Campaign: The Daily Deal
  • Winner: Kodak Gallery
    Industry: Technology
    Campaign: Kodak Moment of the Month
  • Winner: Crocs
    Industry: Retail
    Campaign: Spring Styles
  • Winner: Orbitz
    Industry: Travel & Hospitality
    Campaign: Local Deals
  • Winner: TD AMERITRADE 
    Industry: Financial Services
    Campaign: Onboarding Lifecycle Email

"Email marketing can sometimes be overlooked because its relatively low cost usually leads to a high ROI; however, taking the time to optimize campaigns will pay much higher returns in terms of both customer satisfaction and revenue," said Kara Trivunovic, senior director of strategic services at StrongMail. "From excellent design execution and social media integration to targeted copy and offers, the winning campaigns analyzed in this report show how email marketers can easily adopt best practices to improve their programs."

Report Availability
The report is free and available for download at: www.strongmail.com/Q110-Breakthrough

Report Methodology
A panel of email industry veterans assesses more than 100 email programs from specific industries and narrows them down to three finalists within five verticals. From the three finalists in each vertical, a "Best in Class" is selected to be featured in the quarterly Email Breakthrough Report.

About StrongMail Systems, Inc.
 
StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.