SOURCE: Quantivo


March 29, 2010 08:00 ET

Quantivo Sets New Milestone for Cloud-Based Analytics With Over 20 Billion Records in a Single Deployment

Proof That Companies Can Conduct Flexible, Granular, Cross-Channel Behavioral Targeting Across Large Time Spans, Multiple Sources and 'Big Data'

SAN MATEO, CA--(Marketwire - March 29, 2010) -  Quantivo, the leader in on-demand Behavioral Analytics, today announced that it is now hosting more than 20.3 billion transactional data records for a single customer within its unique Software-as-a-Service (SaaS) application, which again sets the bar for the largest cloud-based analytics deployment in the world. With this proven power, companies no longer need to reduce the value of their customer data through aggregations, sampling, single-source analysis, or by limiting time windows. This new world record demonstrates the unmatched breadth, scale, and data integration that Quantivo can achieve while simultaneously providing near-instant answers at a fraction of the cost of traditional analytics solutions.

"Hitting this latest milestone proves that companies of all sizes, from small marketing departments with a few million records to large corporations with 20 billion records, need not settle for lack of answers, slow response times, and data samples as they dig for value in their customer data," said Brian Kelly, CEO at Quantivo. "Being able to drill down to individual data elements even in 20 billion records -- and get answers almost instantly -- gives our customers unprecedented freedom to connect behaviors that span months or years, combine data sources to uncover value across every customer touch point and interaction, and then instantly drill down into the details of the data to quickly impact marketing success."

With mountains of customer data being collected every day from websites, online marketing, social media, various sales channels, CRM and sales automation tools, and multi-channel customer support, it is difficult for companies to even begin to understand their customers -- let alone uncover important trends in a timely manner. With Quantivo, companies are not forced to aggregate data, shrink time windows, or otherwise eliminate valuable data points, sources, or granularity because the data volumes surpass the capabilities of their analytics tools. Quantivo gives companies a view into all of their customer data to identify behaviors that will help them directly drive revenues, increase traffic and grow their customer base.

"Companies have invested billions of dollars across stacks of data collection systems, which contain an enormous source of business opportunity," added Kelly. "But they still can't keep up with today's 'web-size' data volumes, which continue to grow by the minute. This milestone far surpasses the old record that we set just a few months ago, and proves our capabilities at both ends of the data volume spectrum without impacting our ability to get customers up and running in just a few days. We challenge any other analytics solution or technology to try to come close to what Quantivo is doing."

Quantivo's SaaS analytics solution leverages the Amazon Elastic Compute Cloud (EC2) infrastructure and is used by leading retailers, media companies and B2B corporations of all sizes to rapidly answer complex customer behavior questions and identify concrete steps to drive revenue. Quantivo's patented pattern-store database identifies the connections between behaviors, indicating which actions are either likely or not likely to occur and spotlights what to do next to achieve business goals, such as increase customer acquisition and retention, improve up-sells and loyalty, and increase customer monetization.

Quantivo's methodology is in stark contrast to today's typical analytics solutions that are built upon relational database technology, which are great for operational reporting but not well-suited for finding valuable behavior patterns. Quantivo customers can quickly capitalize on customer trends without having to bear the costs of an antiquated infrastructure approach.

Quantivo customers can dramatically improve customer monetization by quickly understanding behavior patterns across website visits, purchase transactions, marketing responses and other events. Quantivo also easily surfaces patterns over time -- including multiple touch points such as repeat visits and repeat purchases in correlation with advertising campaigns. Until now, this type of advanced analytics has been available to only those companies who could afford to spend millions in software and wait days or weeks for answers to their questions.

About Quantivo
Quantivo is pioneering a fundamentally new approach to Behavioral Analytics. For the first time, corporate decision-makers can quickly uncover behavioral patterns across any aspect of their customer interactions and act on these timely insights to increase customer acquisition, retention, up-sells, cross-sells and web monetization. By combining large-scale analytics with rapid SaaS delivery, Quantivo is the only company that puts impactful revenue-generating insights directly into the hands of a wide set of executives and analysts for applications such as and loyalty analysis, merchandising and marketing optimization and online analytics. For more information, visit

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