Quebecor Inc.
TSX : QBR.SV.B
TSX : QBR.MV.A

Quebecor Inc.

May 12, 2006 11:00 ET

Quebecor Inc. Presents 20th Montreal Museum Day

MONTREAL, QUEBEC--(CCNMatthews - May 12, 2006) - Quebecor Inc. (TSX:QBR.MV.A)(TSX:QBR.SV.B) is pleased to present the 20th edition of Montreal Museum Day as the main sponsor of the event. In 2004, Quebecor's multimedia promotional campaign for the event helped propel the number of visitors to 119,571, an increase of more than 25% from the previous year. In 2005, 124,974 people passed through the turnstiles to explore the trove of treasures in Montreal's museums on the last Sunday in May.

Quebecor is marshalling all its resources to get the message out about the 20th annual Montreal Museum Day. It is publicizing the event through:



- Promotional materials printed by Quebecor World;
- An intensive promotional campaign in Sun Media Corporation
newspapers (Le Journal de Montreal, 24 Heures, Ici and Mirror) and
TVA Publishing magazines (Sensass, Le Lundi, Echos Vedettes,
Femmes Plus and Star Systeme);
- An insert in the Saturday, May 20 edition of Le Journal de
Montreal;
- A promotional campaign in its electronic media outlets, including
the production by TVAcces of a 30-second spot featuring
spokesperson Penelope McQuade, broadcast of the message on the TVA
Network, the LCN channel and Canal Vox, and the production and
airing of capsules by Canal Vox,
- Production and display of an animated banner by Canoe, Quebec's
leading online information site;
- Flyers and posters at 107 Le SuperClub Videotron locations;
- Flyers at Archambault stores in the Greater Montreal area;
- Prizes and gift certificates, courtesy of Archambault Group and Le
SuperClub Videotron;
- A flyer inserted in Videotron invoices;
- On the day of the event, the offices of Le Journal de Montreal
will host the information centre and shuttle service for the
museum tour.


"Quebecor has a proud tradition of committed support for Quebec's cultural vitality that dates back nearly half a century," said Pierre Karl Peladeau, President and Chief Executive Officer of Quebecor Inc. "For three years, we have been making an all-out effort to publicize Montreal museums and we are committed to continue supporting their open house up to 2009. I am confident that the pooling of our subsidiaries' services, expertise and resources will be a boost for the museums."

The Company

Quebecor Inc. (TSX: QBR.MV.A, QBR.SV.B) is a communications company with operations in North America, Europe, Latin America and Asia. It has two operating subsidiaries, Quebecor World Inc. and Quebecor Media Inc. Quebecor World is one of the largest commercial print media services companies in the world. Quebecor Media owns operating companies in numerous media-related businesses: Videotron Ltd., the largest cable operator in Quebec and a major Internet Service Provider and provider of telephone services; Sun Media Corporation, Canada's largest national chain of tabloids and community newspapers; TVA Group Inc., operator of the largest French-language general-interest television network in Quebec, a number of specialty channels, and the English-language general-interest station Sun TV; Canoe Inc., operator of a network of English- and French-language Internet properties in Canada; Nurun Inc., an important interactive technologies and communications agency in Canada, the United States, Europe and Asia; companies engaged in book publishing and magazine publishing; and companies engaged in the production, distribution and retailing of cultural products, namely Archambault Group Inc., the largest chain of music stores in eastern Canada, TVA Films, and Le SuperClub Videotron ltee, a chain of video and video-game rental and retail stores. Quebecor Inc. has operations in 18 countries.

Contact Information

  • Quebecor Media Inc.
    Sylvie Cordeau
    Vice President, Communications
    (514) 380-1976