Quebecor Media Inc.
TSX : QBR.A
TSX : QBR.B

Quebecor Media Inc.

October 02, 2009 15:30 ET

Quebecor Media Announces Two Strategic Appointments

MONTREAL, QUEBEC--(Marketwire - Oct. 2, 2009) - Pierre Karl Peladeau, President and Chief Executive Officer of Quebecor Media, is pleased to announce the appointment of Philippe Guay as Vice President, National Sales Toronto, of Quebecor Media, and of Hugues Simard as head of the QMI Agency. The appointments continue the organization's efforts to pool its skills and talents to better serve its clients and business partners and set itself apart from the competition in a competitive environment. Quebecor Media is pressing ahead with implementation of a business model based on state-of-the-art media expertise and multiplatform content of the highest calibre in order to strengthen its industry-leading position.

"The responsibilities entrusted to Messrs. Guay and Simard confirm Quebecor Media's determination to continue consolidating its operations and resources to meet its customers' new expectations by capitalizing on its teams' complementary areas of expertise and combining their strengths," said Pierre Karl Peladeau. "Changing consumer habits and new marketing approaches call for the development of novel business models that can more effectively address our customers' needs. With a solid and agile management team, we will continue building our position as a fully integrated multimedia, multiplatform company in order to offer consumers and advertisers superior value by providing comprehensive solutions."

Philippe Guay, Vice President, National Sales Toronto, of Quebecor Media

In this newly created position, Philippe Guay will hone Quebecor Media's unique value proposition in the Canadian marketplace to achieve the best fit with advertisers' expectations. To this end, he will continue developing an integrated approach to media solutions, harnessing the complementary strengths of the Company's subsidiaries to provide the best return on customers' advertising dollars.

With more than 16 years of experience in consumer packaged goods and retail, Mr. Guay has an extensive background in marketing, sales and logistics chain management. He was previously Chief Marketing Officer with Laura Secord. He has also worked for other food industry leaders, including H.J. Heinz and Hostess Frito Lay.

Mr. Guay holds a Bachelor of Administration from Universite de Sherbrooke and an M.B.A. from the University of Western Ontario.

Hugues Simard, Senior Vice President, Development and Strategy, becomes head of QMI Agency

No stranger to strategic challenges, Hugues Simard has often been called upon to lead major corporate projects at Quebecor. He will now oversee the next stages in the development of the QMI Agency, a vitally important initiative for Quebecor Media designed to exploit the distinctive content produced by the Company's media properties across different media platforms.

Mr. Simard has been Senior Vice President, Development and Strategy, since 2007. From July 1998 to 2006, he occupied a series of other positions within the Company, including President and Chief Executive Officer of Canoe-Netgraphe Inc., Vice President, Development and Planning of Quebecor World, and President, Commercial Group. Prior to joining Quebecor, Mr. Simard worked in finance, serving as, among other things, Vice President, Corporate Financing, of First Marathon Securities Limited.

Mr. Simard holds a B.A.Sc. in industrial engineering from the University of Toronto and an M.B.A. from the Harvard Business School.

Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B), a communications company with operations in North America, Europe and Asia. Quebecor Media owns operating companies in numerous media-related businesses: Videotron Ltd., the largest cable operator in Quebec and a major Internet Service Provider and provider of telephone and business telecommunications services; Sun Media Corporation, the largest publisher of newspapers in Canada; TVA Group Inc., operator of the largest French-language over-the-air television network in Quebec, a number of specialty channels, and the English-language over-the-air station Sun TV; Canoe Inc., operator of a network of English- and French-language Internet properties in Canada; Nurun Inc., a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia; magazine publisher TVA Publishing Inc.; book publisher and distributor Quebecor Media Book Group Inc.; Archambault Group Inc. and TVA Films, companies engaged in the production, distribution and retailing of cultural products; Le SuperClub Videotron ltee, a DVD and console game rental and retail chain; and Quebecor MediaPages, publisher of print and online directories.

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