Quebecor Media Inc.
TSX : QBR.A
TSX : QBR.B

Quebecor Media Inc.

October 11, 2007 15:56 ET

Quebecor MediaPages Created: Quebecor Media Enters Print and Online Directory Market

MONTREAL, QUEBEC--(Marketwire - Oct. 11, 2007) - Quebecor Media has created a new subsidiary, Quebecor MediaPages, to include all its print and online directory operations, present and future.

Quebecor MediaPages will launch 30 new print community directories in Quebec, Ontario and Alberta under the "MediaPages" name in 2007 and 2008. The new publications will join Quebecor's existing stable of some 30 community directories in Quebec and Ontario. Quebecor MediaPages will also begin publishing urban directories under the "MediaPages" name in the Greater Montreal and Greater Quebec City areas in 2008. In addition, an online directory will be created under the name canoe411.ca at the beginning of 2008. Listings in the online directory will be packaged with the print directories.

"Print and online directories account for 18% of total local advertising spending and people are increasingly turning to the Web to find businesses near their homes," noted Yves A. Sicard, the new President of Quebecor MediaPages. "We therefore plan to leverage media convergence among Quebecor Media's properties - Canoe, local and regional newspapers, magazines, Videotron, and so forth - in order to offer customers a distinctive, high value-added directory product at competitive rates."

Print directories were a $1.3 billion market in Canada last year. While the online directory market is modest by comparison at approximately $100 million, it is growing fast, with a projected annual growth rate of close to 40% over the next five years.

"Quebecor is entering the directory market with a running start thanks to its strong position in communities across Canada, particularly its newspapers and Canoe, Canada's largest portal," said Benoit Parent, Chief Operating Officer of Quebecor MediaPages. "We are confident we will achieve sustained growth in this booming market."

Quebecor MediaPages' head office is located in Montreal's Anjou district. The Company is currently recruiting sales representatives for its Montreal directories. A sales office will be opened in Quebec City in December 2007. Quebecor MediaPages expects to have a hundred employees by the end of 2008.

About Quebecor Media

Quebecor Media is a subsidiary of Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B), a communications company with operations in North America, Europe, Latin America and Asia. Quebecor Media owns operating companies in numerous media related businesses: Videotron Ltd., the largest cable operator in Quebec and a major Internet Service Provider and provider of telephone and business telecommunications services; Sun Media Corporation, the largest newspaper chain in Canada; TVA Group Inc., operator of the largest French-language over-the-air television network in Quebec, a number of specialty channels, and the English-language over-the-air station Sun TV; Canoe Inc., operator of a network of English-and French-language Internet properties in Canada; Nurun Inc., a major interactive technologies and communications agency with offices in Canada, and the United States, Europe and Asia; companies engaged in book publishing and magazine publishing; and companies engaged in the production, distribution and retailing of cultural products, namely Archambault Group Inc., the largest chain of music stores in eastern Canada, TVA Films, and LeSuperClub Videotron ltee, a chain of video and video game rental and retail stores.

Contact Information

  • Quebecor Inc.
    Luc Lavoie
    Executive Vice President, Corporate Affairs
    Office: 514-380-1974
    Portable: 514-947-6672
    lavoie.luc@quebecor.com