Quebecor World Inc.

Quebecor World Inc.

November 24, 2008 13:41 ET

Quebecor World Launches New Integrated Multichannel Solution­Store.driver™

MONTREAL, CANADA--(Marketwire - Nov. 24, 2008) - Quebecor World Inc. (TSX:IQW) today announced the launch of store.driver™, a compact, high-quality, 100% customizable direct mail solution that drives traffic to retail stores from multiple channels. Store.driver™ is offered as part of Quebecor World's Integrated Multichannel Solutions™ (IMCS™) program.

Quebecor World launched its Integrated Multichannel Solutions (IMCS) program in April, 2008 to help multichannel marketers achieve maximum return on their marketing investment through integrated solutions that target an ever-changing consumer across multiple channels.

"We saw an opportunity to create a new IMCS solution. One that gives our multichannel retail customers the ability to offer specific incentives to consumers who purchase products at the store," said Mike Bloomfield, Executive Vice President Sales, Quebecor World Marketing Solutions Group. "With the growing demand for increased marketing ROI (Return On Investment), our store.driver solution provides a unique alternative that will hold the line on postage and distribution costs for direct-to-consumer marketers," says Bloomfield.

Based upon customer feedback from Quebecor World's launch of net.driver™, a companion IMCS solution, store.driver was designed with multiple channel options to drive consumer behavior. These options incorporate various personalized print incentives including store maps, fragrance sampling, scratch-offs, targeted coupons and Track Card™ to gain valuable consumer insight.

To further entice consumers into the store utilizing multiple channels simultaneously, Quebecor World has created an optional feature that bundles the printed store.driver with corresponding email and data driven micro sites. "We have taken store.driver one step further by designing multiple channel options to truly provide a store-centric integrated multichannel solution," said Maura Packham, Vice President Marketing, Quebecor World Marketing Solutions Group.

Quebecor World has launched store.driver in time for the holiday season to provide customers with a quick way to generate sales turnover on specialty targeted items and in-store holiday events. "Store.driver is produced completely in-line so we are able to offer our customers a highly personalized piece with an unprecedented turn-around time of only three days from file sign-off to mail," says Barry Bogle, Vice President Business Development, Quebecor World Marketing Solutions Group. "Store.driver will also qualify for lower-cost, automated letter-rate postage given its unique size," says Barry Bogle.

For a sample or more information on store.driver™ and net.driver™, please call 1.800.927.0777 or email to contact a Quebecor World IMCS™ consultant.

Forward looking statements

This press release may include "forward-looking statements" that involve risks and uncertainties. All statements other than statements of historical facts included in this press release, including statements regarding the prospects of the industry and prospects, plans, financial position and business strategy of Quebecor World Inc. (the "Company"), may constitute forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities legislation and regulations. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "foresee," "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct. Forward-looking statements do not take into account the effect that transactions or non-recurring or other special items announced or occurring after the statements are made have on the Company's business. For example, they do not include the effect of dispositions, acquisitions, other business transactions, asset writedowns or other charges announced or occurring after forward-looking statements are made.

Investors and others are cautioned that undue reliance should not be placed on any forward-looking statements. For more information on the risks, uncertainties and assumptions that could cause the Company's actual results to differ from current expectations, please refer to the Company's public filings available at, and In particular, further details and descriptions of these and other factors are disclosed in the "Risk Factors" section of the Company's Management's Discussion and Analysis for the year ended December 31, 2007 and the "Risk Factors" section of the Company's Annual Information Form for the year ended December 31, 2007.

The forward-looking statements in this press release reflect the Company's expectations as of November 24, 2008 and are subject to change after this date. The Company expressly disclaims any obligation or intention to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless required by the applicable securities laws.

The Company is currently subject to Court protection under the Companies' Creditors Arrangement Act in Canada ('CCAA'), and various U.S. subsidiaries have filed petitions under Chapter 11 of the U.S. Bankruptcy Code ('Chapter 11').

In light of the CCAA and Chapter 11 Proceedings, it is unlikely that the Company's existing Multiple Voting Shares, Redeemable First Preferred Shares and Subordinate Voting Shares will have any material value following the approval of a final plan of arrangement.

About Quebecor World

Quebecor World Inc. (TSX:IQW) is a world leader in providing high-value, complete marketing and advertising solutions to leading retailers, catalogers, branded-goods companies and other businesses with marketing and advertising activities, as well as complete, full-service print solutions for publishers. The Company is a market leader in most of its major product categories, which include advertising inserts and circulars, catalogs, direct mail products, magazines, books, directories, digital premedia, logistics, mail list technologies and other value-added services. Quebecor World has approximately 23,000 employees working in approximately 100 printing and related facilities in the United States, Canada, Argentina, Brazil, Chile, Colombia, India, Mexico, and Peru.

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Contact Information

  • Quebecor World Inc.
    Tony Ross
    Vice President, Communications
    Quebecor World Inc.
    Roland Ribotti
    Vice President, Corporate Finance and Treasurer