SOURCE: Quigo Technologies, Inc.

January 16, 2008 09:30 ET

Quigo Expands AdSonar's Entertainment Vertical With Addition of

NEW YORK, NY--(Marketwire - January 16, 2008) - Quigo, a leading provider of innovative performance marketing solutions for advertisers and premium publishers, today announced that, one of the foremost sources of showbiz and entertainment news, will deploy a private label version of Quigo's AdSonar platform.

Advertisers in the AdSonar ad program have the ability to choose from a variety of targeting options; by individual pages, sections, topics or keywords. Advertisers can purchase site-by-site or across the many hundreds of premium sites in the Quigo network. These options arm advertisers with the knowledge of exactly where their ads will appear and the ability to optimize their campaigns on a site-by-site and placement-by-placement basis. In this way, marketers can maximize their brand exposure, generate more sales and increase the efficiency of their online advertising spend across some of the most recognizable sites on the web.

"OK! Magazine is dedicated to delivering our readers and advertisers with relevant content and offers," said Jay Gissen, Director of Web Development at OK! Magazine. "With Quigo, we found a technology platform that will allow us extend our brand reach and deepen our advertiser relationships directly instead of through a third-party network."

"OK! Magazine is a leader in the entertainment space," said Kevin Fortuna, Quigo's Chief Strategy Officer. "Advertisers will now be able to extend their reach to another premium audience while OK! Magazine optimizes its monetization and user experience." adds key inventory to Quigo's robust network of entertainment-centric content. The site joins a roster of other, premier Quigo-enabled entertainment sites including,,,, and the Entertainment sections of more than 200 local and national newspaper and television sites.

About -- ( is an entertainment news source dedicated to getting current, up close and personal and exclusive information on celebrities' lives for its audience. has heightened OK! Magazine's ability to disseminate entertainment news to its readers quickly while simultaneously becoming a complementary component of its print publication. The online source adds vibrant and colorful content such as celebrity bloggers and red carpet revues, online only contests and trivia and the ability to instantaneously leave comments for editors and writers to name a few. In addition, highly interactive, allows registered users to access a range of content and connect with other users through My OK!, a social networking mini-site within By accessing the website, readers of OK! Magazine, the leading weekly publication for the latest and most reliable celebrity and entertainment content, are now able to link to their own personalized news source 24/7.

Quigo® Technologies, Inc. (, a wholly owned division of AOL® and a Platform-A company, provides innovative performance marketing solutions for advertisers and premium publishers. Quigo's AdSonar is a leading network of top-tier websites offering a broad range of advertising solutions. AdSonar's content-targeted sponsored links are distributed to many of the web's most recognized sites including,,,,,,,, and on over 200 local, regional and national newspaper and television sites including those of ABC, Tribune Interactive, Fox, The Hearst Company, The McClatchy Company, Morris Communications, Media News Group, New York Daily News, New York Post, Scripps, Stephens Media, USA Today, and others. AdSonar offers advertisers multiple targeting options for their campaigns; including national and local targeting by vertical category, site, individual page, section, topic, and/or keyword. Quigo's suite of search marketing solutions, including its flagship FeedPoint product, offer scalable, technology-driven services to help leading e-commerce and local sites acquire customers, generate sales and build brands. For retailers, such as Neiman Marcus,, and L.L.Bean, FeedPoint automates data feed submission and optimization across all major comparison shopping engines and Yahoo! Search Submit Pro. For local search marketers, such as, CarsDirect and ServiceMagic, Quigo's customizable SEM solutions facilitate large-scale campaigns that increase traffic while maximizing ROI.

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