SOURCE: Quigo Technologies, Inc.

October 25, 2007 12:06 ET

Quigo's AdSonar Network Grows New York Metro Reach, Adds New York Post

NEW YORK, NY--(Marketwire - October 25, 2007) - The New York Post and Quigo, a pioneer and leading provider of site and content-targeted, auction-based advertising, today announced that they have entered into a multi-year agreement to deploy a private label version of Quigo's leading AdSonar platform on NYPost.com.

The New York Post is now able to offer its own auction-based, content-targeted advertising program to national and local advertisers. Sponsored link advertisements are available on NYPost.com with a variety of targeting options such as individual pages, sections, topics or keywords, all delivering the benefits of targeted performance marketing to digital media advertisers.

"Quigo's solution provides us with a customized performance marketing platform," said Chris Shaw, Vice President Digital Media, at New York Post. "We're excited to provide this new solution to our advertisers so they can target their ads most effectively."

"We're delighted to welcome NYPost.com to AdSonar's premium network of national and New York sites," said Henry Vogel, Quigo's Chief Revenue Officer. "With AdSonar, thousands of small businesses and major marketers will be able to reach the sizeable New York Post online audience with highly relevant and innovative content-targeted advertisements."

The New York Post, founded by Alexander Hamilton on November 16, 1801, is the oldest continuously published daily newspaper in the United States and the fastest growing paper in the country*.

Quigo Technologies, Inc. (www.quigo.com), named Company of the Year by AlwaysOn Media, provides innovative performance marketing solutions for advertisers and premium publishers. Quigo's AdSonar is a leading network of top-tier websites offering various types of advertising solutions. AdSonar's content-targeted sponsored links are distributed to many of the web's most recognized sites including CNNMoney.com, TIME.com, People.com, ESPN.com, Forbes.com, FoxNews.com, CareerBuilder.com, LonelyPlanet.com and on over 200 local, regional and national newspaper and television sites including those of ABC, The Chicago Tribune, Cox Communications, FOX, The Hearst Company, The McClatchy Company, Morris Communications, Media News Group, Scripps, USA Today and others. AdSonar offers advertisers multiple targeting options for their campaigns; including national and local targeting by vertical category, site, individual page, topic, and/or keyword. Quigo's suite of search marketing solutions, including its flagship FeedPoint product, offers scalable, technology-driven services to help leading e-commerce and directory sites drive traffic, acquire new customers, and generate sales and profits. Founded in 2000, Quigo has offices in New York City and San Jose, California.

*Source: ABC Publishers Statement, six months ending 9/30/06

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