SOURCE: Quova, Inc.

November 18, 2008 08:00 ET

Quova Helps Emediate Customers Increase Conversions

IP Geolocation Enables Adserver to Personalise Web Visitor Experience

LONDON--(Marketwire - November 18, 2008) - Quova, Inc., the leading provider of Internet geolocation data services, today announced that Emediate, a provider of digital advertising technology solutions and services, has integrated Quova's IP geolocation data into its Web analytics and adserving platform, EmediateAd. The platform provides campaign and creative management controls that enable advertisers to easily analyse traffic, target, track and optimise campaign activity as intuitively as possible.

Quova's Internet geolocation data automatically recognises the IP address and in real-time determines the location of the Web visitor. This allows Emediate customers such as Eniro and Bonnier to initiate targeted advertising campaigns with localised images, language, currency and referrals to local stores. Serving targeted ads with relevant content to users based on their location, drives more successful click-through rates and increase sales.

Emediate uses simple business rules to interpret the IP geolocation data and accurately serve targeted adverts. For example, a rule may read "If from Spain, serve Spain-targeted ad." The Quova data is 99.9% accurate at the country level (Independent research conducted by Pricewaterhouse Coopers).

In addition, Emediate offers their integrated location data to publishing customers looking to provide geotargeting services to their own advertising clients, bringing added value to existing propositions.

"There were two contenders in the running when we first started searching for an Internet geolocation data provider, but we were impressed by Quova's reputation in the market and its service was a very good fit for our business," said Håkan Djärv, CTO, Emediate. "Providing our advertising clients with tools to pinpoint and target potential customers has allowed them to increase conversions and provide a better user experience.

About Quova, Inc.

Quova, Inc. identifies in real-time where Web visitors are geographically located. Billions of Web visitors leverage Quova's data each day through the world's top 3 search engines to receive regional content and advertising. Internet retailers, ad networks, broadcasters, banks, and government agencies use the data to geo-target their advertising and web content, detect card-not-present fraud and identify theft, manage digital content distribution, enhance web analytics, and more. Quova delivers demographic and network characteristic data down to a city/town area, and is 99.9% accurate at the country level (Independent research conducted by Pricewaterhouse Coopers). Quova, Inc. was founded in 2000 and is privately owned. www.quova.com

About Emediate

Emediate provides digital advertising technology solutions and services to publishers and advertisers, giving them a complete set of online advertising delivery and management tools. Emediate's products are fast, flexible and technically advanced, and include EmediateAd, EmediateTracking and Emediate Ad Operations. Emediate was founded in 2001 and is based in Scandinavia with offices in Denmark, Norway, Sweden and Germany. It boasts a network of high-qualified staff with extensive experience from online marketing technology and business development. For more information, go to: http://www.emediate.dk/

Contact Information

  • Contacts:
    Stephanie Ross
    AxiCom
    +44 (0) 20 8392 4095
    Email Contact

    For Emediate:
    Bo Wacker
    Marketing & Communication
    +45 22 44 80 90
    Email Contact