SOURCE: Quova

November 24, 2008 08:00 ET

Quova Provides WiredMinds Customers With Location Intelligence

IP Geolocation Helps Online Businesses Make Key Marketing Decisions Through a Daily Snapshot of Their Web Visitors

MOUNTAIN VIEW, CA--(Marketwire - November 24, 2008) - Quova, Inc., the leading provider of Internet geolocation data services, today announced that WiredMinds, a provider of software tools that monitor complex multi-server environments, has integrated Quova's GeoPoint IP geolocation data into their Web analytics software application. This provides Web site owners with numerous details about the customers visiting their Web sites, and adds an additional analytical tool to help understand the effectiveness of their online efforts.

Serving customers such as KnowOne AG (Online Dating Community), Reed Publishing Group and OSRAM GmbH from offices in Stuttgart, London and San Francisco, WiredMinds' Web analytic software tracks the behavior of visitors to a Web site from their first click on a banner advertisement to the check-out process. This allows Web owners to analyze things like which products and product types are viewed most frequently, which products are placed in the shopping basket and which are finally purchased.

By adding Quova's IP geolocation data into the WiredMinds application, the location of the Web visitor is identified initiating behaviorial targeting to dynamically serve relevant localized content and advertising to the user.

"Without the IP geolocation technology, our company simply couldn't function. It has become an indispensable part of the running of our business," said Sascha Buhr, CEO, WiredMinds AG. "We track several million clicks a day and any misleading data would spell disaster. We test the authenticity and accuracy of Quova's data on a daily basis and it has yet to let us down."

WiredMinds also leverages Quova's IP geolocation data to detect online transaction fraud, which has been well received by the company's 4,000 financial customers in Germany.

About WiredMinds AG

Since its founding in 1997, WiredMinds has focused exclusively on its core business -- user behavior and availability analysis with respect to Web-based applications, processes and Web sites. The high performance WiredMinds Enterprise Edition analyzes 'classic' online solutions like Web sites, online shops, portals and online gaming sites with extreme accuracy even at high click rates. With its award-winning technology, WiredMinds is one of the leading suppliers of tools for the analysis of Web-based processes when systems such as CRM, SCM or ERP are involved. www.wiredminds.de

About Quova, Inc.

Quova, Inc. identifies in real-time where Web visitors are geographically located. Billions of Web visitors leverage Quova's data each day through the world's top 3 search engines to receive regional content and advertising. Internet retailers, ad networks, broadcasters, banks, and government agencies use the data to geo-target their advertising and Web content, detect card-not-present fraud and identify theft, manage digital content distribution, enhance Web analytics, and more. Quova delivers demographic and network characteristic data down to a city/town area, and is 99.9% accurate at the country level (independent research conducted by Pricewaterhouse Coopers). Quova, Inc. was founded in 2000 and is privately owned. www.quova.com

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