October 30, 2007 09:00 ET

RAYTEL Unveils Its Line of EGO Bluetooth® Hands-Free Car Kits

Provides Range of Communication, Multimedia and Entertainment Solutions to Ensure Safe Use of Popular Mobile Devices While Driving

LAS VEGAS, NV--(Marketwire - October 30, 2007) - SEMA SHOW 2007 -- RAYTEL, a leading provider of Bluetooth® hands-free mobile communications, multimedia and entertainment solutions for the automotive aftermarket, today announced the launch of its new product line "EGO," which comprises the EGO CUP, EGO TALK, EGO FLASH, EGO LOOK, and EGO DRIVE.

This complete line of EGO Bluetooth hands-free car kits will be available for preview at the SEMA Show 2007 (booth #North 10964) and CES 2008 (booth #North 6624), both in the Las Vegas Convention Center.

"With EGO, consumers can enjoy all of the benefits of hands-free technology while experiencing the same superior sound quality and range of features of a cell phone, Blackberry, or iPod," said RAYTEL Corporation's Vice President and Chief Operating Officer Stan Gafner. "EGO provides drivers, regardless of age, preference or budget, maximum freedom and safety -- all in an attractive and compact design. We all have an 'ego' and the car you drive is an extension of who you are, so why not show off your EGO?"

EGO Benefits and Features

The hallmarks of the EGO product line include optimal sound quality with industry-leading digital signal processing (DSP) technology, text-to-speech and speech-to-text technology, and a full range of built-in multimedia features including Bluetooth audio streaming (A2DP and AVRCP). Ranging from an entry-level, self installable device to a fully equipped GPS system with a high-definition, color touch screen, EGO's integrated professional systems allow for reliable and consistent hands-free communication. All EGO products support mobile phone-based voice commands, offer connectivity with available Bluetooth phones (including the popular Apple iPhone), and comply with hands-free legislation.


Designed for fast and easy self installation, EGO CUP is the perfect "to-go," plug-and-play choice. With EGO CUP, making/receiving calls while driving is a breeze, and it's so compact that it fits in any car cup holder. Simply plug EGO CUP into the cigarette lighter adapter and it's ready to use. Suggested price: $120 USD.


EGO TALK is an intelligent, entry-level solution for making/receiving calls and listening to music hands-free from the comfort of the car. It supports Bluetooth audio streaming (A2DP and AVRCP) and integrates fully into the car's stereo system for optimal sound clarity. Suggested price: $170 USD.


EGO FLASH is an advanced hands-free car kit, equipped with an ultra-sharp high definition 1.6 inch OLED display, built-in voice commands for intuitive voice recognition, and Bluetooth audio streaming (A2DP and AVRCP). Its high-definition screen also displays text messages, caller ID, phone book entries, and more. Suggested price: $249 USD.


Combining optimal performance with an eye-catching design, EGO LOOK meets the industry's highest benchmarks of Bluetooth hands-free products. Key features include a high-definition, 2.2-inch full-color screen to display text messages, phonebook entries, and caller ID; a wireless remote control; and a menu-based operating system for fast and easy access to all system features. Suggested price: $349 USD.


EGO DRIVE is the most comprehensive product in the EGO line. Featuring a multimedia center and satellite navigation system all built into one attractive and smart design, it is the perfect option for those seeking the ultimate hands-free experience. Its key features include a high-definition, full-color 4.3-inch touch screen; text-to-speech technology that reads out text messages; Bluetooth audio streaming (A2DP and AVRCP); MP3/video player; and GPS navigation system with 3D map view, voice prompts and TMC guides. The docking cradle makes the EGO DRIVE highly portable to allow the easy transfer from one car to another, or to prevent theft. Suggested price: $799 USD.


The EGO product line is designed and made in Germany. Due to the highest manufacturing standards, the EGO line exceeds all automotive industry requirements.


All EGO products will be available through RAYTEL's dealer and distribution network. The EGO CUP, EGO TALK, EGO FLASH and EGO LOOK will ship starting December 1 and the EGO DRIVE will ship early Q1 2008. Call 858.566.2159 or visit for more information.


RAYTEL Corporation offers advanced Bluetooth-enabled communication devices that provide drivers with hands-free communications, multimedia and entertainment accessibility in their vehicles for enhanced safety, convenience and enjoyment. Combining more than 65 years of expertise, RAYTEL is an American partner and fully owned subsidiary of Funkwerk AG, a publicly held company based in Germany, and one of the leading manufacturers of mobile communication systems in Europe. For more information, visit

Contact Information

  • Media Contact:
    Courtney Berg
    PR for RAYTEL
    619.231.9977 (office)
    305.773.6592 (mobile)