Essentia Group

September 08, 2009 08:00 ET

REMINDER: Innovative Canadian Business Makes a Difference - Opens First Store in the Beach

TORONTO, ONTARIO--(Marketwire - Sept. 8, 2009) - From manufacturing to retailing, Jack Dell'Accio, Canadian founder and president of Essentia Group, the only manufacturer of natural memory foam mattresses on the market today, is opening the first Essentia store in Toronto's Beach area. Several more stores are planned to be rolled out in Canada and the Western US over the next couple of years. An "invitation only" cocktail party will mark the official opening, Wednesday September 9, 2009, 5:00 p.m. - 8:00 p.m. at 2180 Queen Street East. Councillor Sandra Bussin will be on hand for the official ribbon cutting at 6:00 p.m. along with "The Honourable Maria Minna, Member of Parliament for Beaches - East York" and "The Honourable Michael Prue, MPP for Beaches - East York." Eight-time Juno award nominated Michael Occhipinti will entertain guests with an assortment of jazz from the greats as well as a selection from his new album "The Sicilian Jazz Project. Ezra Title from Chez Vous Dining, co-host and chef of the show "Healthy Gourmet" promises guests the very finest of healthy hors d'oeuvres for what promises to be a wonderful event

What makes Essentia mattresses unique is the patented formulation of natural latex from the rubber tree, plant extracts, organic essences and water that replaces the petrochemicals in other memory foam mattresses. Its mattresses are 100% biodegradable, non-toxic and don't emit harmful off-gassing. Studies have shown that off-gassing from conventional foam mattresses can cause long-term health effects including cancer, damage to the heart, liver, central nervous system and kidneys. Essentia's innovative and patented moulding technology increases the consistency and density of its memory foam so that body weight is distributed more evenly for improved spinal alignment and pressure points are substantially reduced thus decreasing tossing and turning. This process also reduces waste to barely a handful- unheard of in the mattress industry.

Contact Information

    Diane Schrenk or Tina Cleaver