NOW Magazine

NOW Magazine

March 10, 2010 08:50 ET

REPEAT: East vs. West? NOW You Know!

TORONTO, ONTARIO--(Marketwire - March 10, 2010) - On March 11, NOW Magazine makes history by creating two separate covers – one promoting all things great about living in the east end of town and one cover depicting all things wonderful about living in the west end! NOW Magazine will be pitting the west end head to head with the east end in a number of categories – food, shopping, clubs, theatres, restos, rep movie houses, outdoor action and more!

Michael Hollett, Editor / Publisher of NOW Magazine says, "We know that Torontonians take amazing pride in the area they live. Inside this issue, readers will find editorials on WHY the east is better than the west and vice versa – it was lots of fun to do and will be a great read for NOW's audience!"

If Yonge Street is Toronto's spine dividing our city right down the middle, then Breakfast Television must be Switzerland. So, NOW and Breakfast Television will be hosting an event at Yonge-Dundas Square on March 11th from 8a.m. to 9a.m., pitting the east against the west in a traditional tug of war with the Toronto Highlander's Club, TUG OF WAR TEAM, sponsored by the Toronto Police Amateur Athletic Association, made up of members of Toronto's finest and community members. Dina Pugliese, Co-host of Breakfast Television, will count down the tug of war live on BT at 8:37a.m.

We're inviting all Torontonians to join us and support THEIR neighbourhood by donating what they can. All monies raised will go to the Heart & Stroke Foundation.

"We are grateful to the Toronto Police for choosing the Heart and Stroke Foundation as their charity of choice for this fundraiser," says Elissa Freeman, spokesperson, Heart and Stroke Foundation of Ontario. 

Live in burgeoning Leslieville? Are you a Beach(es) bum? Or a High (falutin') Park-er? Torontonians are CRAZY about "their" neighbourhoods. On Thursday March 11, we'll see who will win. East? West? NOW is the time for you to decide!

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