Happy Worker Inc.

Happy Worker Inc.

May 12, 2006 17:23 ET

REPEAT-Happy Worker Inc.: Moms Get Their Own Action Figure

TORONTO, ONTARIO--(CCNMatthews - May 12, 2006) -

Hard Working Mommies Celebrated with SuperMom, the Mother of All Toys

They manage baby boss temper tantrums by night and meet grownup boss deadlines by day, juggling children and careers in an ongoing pursuit of work-life balance. Now, hard working moms have their own toy heroine - the SuperMom™ Action Figure. SuperMom's the newest arrival in a line of fun 'everyday superhero' action figures, created by the indie toy inventors at Happy Worker.

Just like real-life modern moms, this crazily busy mini plastic mommy morphs between home mode and career mode. SuperMom comes equipped with 8 'weapons' of mommy might, stands 6-inches tall, and has her own superpowers, vulnerabilities, and owner's manual. She can be posed in lots of fun mothering positions and situations.

"Today, nearly three-quarters of moms are in the workforce, surrounded by a world that has yet to figure out how to best combine family and career" said Shirley Yee, co-creator of SuperMom and co-owner of Happy Worker. "SuperMom's a little light-hearted mommy worship for all those managing kids and work while standing on their head."

SuperMom's 'weapons' of mommy might include interchangeable happy and frazzled heads, a mood swinging baby (aka little angel or mini monster), work / home lifeline, super long to-do list, tasty but healthy snacks, magical carryall, and choice of fashionable footwear (work heels and casual mothering shoes). SuperMom was created with help from moms and toy geeks.

With a suggested retail price of $19.99, the SuperMom Action Figure is available online and at select specialty stores - see www.happyworker.com for store locations. Happy Worker's big kid action figures also include GeekMan™, BossMan™ and MoneyMan™. Happy Worker can be reached online at www.happyworker.com, or by phone at 416-915-0063.

On the Web:
- Making of SuperMom: www.happyworker.com/supermom/makingof.html
- Fun Mom Facts: www.happyworker.com/supermom/facts.html
- SuperMom FAQs: www.happyworker.com/supermom/faqs.html
- SuperMom Owner's Manual: www.happyworker.com/supermom/manual.html

Please click on the following link to view a photo;


Photo Caption: SuperMom, a 6-inch plastic mommy action figure by HappyWorker.com. This crazy busy family and career juggling heroine comes complete with interchangeable happy and frazzled heads, a mood swinging baby, 8 'weapons' of mommy might, an owner's manual, and her own collection of motherly superpowers and vulnerabilities. (CCNMATTHEWS PHOTO/Happy Worker Inc.)

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