April 17, 2010 05:00 ET

REPEAT-Media Advisory-WWF-Canada: 20 Years and 131 Million Steps for the Planet

TORONTO, ONTARIO--(Marketwire - April 17, 2010) -

Attention News/Assignment/Photo Editors: Media Advisory & Photo Op

More than 4,000 people are expected to come out and help WWF-Canada fight climate change by climbing the CN Tower this Saturday, April 17. This is the 20th anniversary of WWF-Canada's largest fundraising event. Over the past 20 years, more than 74,000 climbers have taken 131 million steps up the CN Tower, the equivalent of crossing more than half the globe. This year's climb is anticipated to be the best year yet for number of climbers and fundraising support.

Who: People of all ages will use their energy and passion for the
  environment to climb the CN Tower's 1,776 steps and help WWF-Canada
  fight climate change.
  Interviews can be arranged with climb participants and WWF-Canada
What: 20th Annual Canada Life CN Tower Climb for WWF-Canada
Where: CN Tower (301 Front Street West, Toronto)
  Media - please check in at the media table located just inside the
  entrance of the CN Tower to arrange interviews and for access to the
When: Saturday, April 17, 2010
  6:00 a.m. - 10:00 a.m. Ribbon Cutting 6:00 a.m.
Why: This is one of the few chances to climb the CN Tower and an
  opportunity to come together with thousands of other
  environmentally concerned Canadians in support of WWF-Canada. The
  climb is a fun and challenging event and it is expected that this
  year's climb will raise $1.2 million to help fight climate change
  - the biggest environmental threat to our planet.

For more information, please visit wwf.ca.

Contact Information