SOURCE: Aberdeen Group, a Harte-Hanks Company

January 09, 2008 10:00 ET

RFID Solutions Get Faster, Better, and Cheaper, as Users Gain Business Benefits Beyond Mandate Compliance

100% of Best-in-Class RFID Users Reduce Process Failures by up to 20% and Improve Throughput by up to 10%, While Reducing Labor Costs

BOSTON, MA--(Marketwire - January 9, 2008) - Companies using radio frequency identification (RFID) technologies are increasingly enjoying new and significant business benefits, according to research reported in "Winning RFID Strategies for 2008," a newly published report by Aberdeen Group, a Harte-Hanks company (NYSE: HHS).

The new Guide highlights results from multiple Aberdeen Group survey-based Benchmark Studies of RFID use in manufacturing, retail, and other industries. The Guide offers specific, vendor-neutral, business-centric analysis and recommendations, to help all types and sizes of enterprises to take maximum advantage of RFID, within and beyond corporate supply chains.

"Among 'Best-in-Class' companies using RFID identified by Aberdeen Group research, 100% reduced process failure incidents by at least 20%, and improved process throughput by at least 10%. These positive results set the stage for broader RFID deployments in 2008 and beyond," said Michael Dortch, Senior Analyst at Aberdeen Group. "In addition, RFID solutions are falling in price while gaining functionality and becoming easier to integrate with IT infrastructures and key business applications. These developments are making it faster, easier, and less expensive to translate RFID deployments into real business benefits."

As enterprises pursue and achieve business benefits from RFID deployments, their RFID solutions, technologies, and vendor selection strategies are evolving in ways that create more opportunities for success. A critical factor in such success is a greater focus on business process visibility, improvement, and optimization.

More than a third of manufacturers surveyed by Aberdeen Group (34%) cited asset tracking as the primary objective of their RFID initiatives, with production efficiency (24%) and supply chain visibility (19%) the next two objectives cited most often. Among retailers surveyed, more than two-thirds (68%) cited improving process visibility as a top driver of RFID adoption, with almost as many (64%) citing asset tracking. These and other findings featured in the RFID Solution Selection Guide demonstrate that RFID is moving rapidly beyond traditional "slap-and-ship" and "track-and-trace" applications.

Aberdeen Group's "Winning RFID Strategies for 2008" also includes RFID readiness assessment criteria, and discussion of RFID's impacts on business and IT infrastructures and organizations. A complimentary copy of this Guide is made available due in part to the following underwriters: Acsis Inc., Alien Technology, ODIN technologies, and Xterprise Inc. To obtain a complimentary copy of the report, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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