December 05, 2007 11:00 ET

RONA Brossard Opens at Quartier DIX30

$31-million investment in leading-edge hardware-renovation store concept

BOUCHERVILLE, QUEBEC--(Marketwire - Dec. 5, 2007) - Robert Dutton, President and CEO of RONA inc. (TSX:RON), and dealer co-owner Andre H. Gagnon today officially opened the new RONA store in Brossard, which has relocated to the Quartier DIX30 lifestyle shopping centre. The new 120,000-square-foot store is located at 9800 Leduc Boulevard in Brossard. Construction and facilities at the new store represent an investment of approximately $31 million for RONA and the Gagnon family. All 150 jobs at the former RONA outlet on Taschereau Boulevard have been transferred to the new location.

"Today's opening reflects the commitment and determination of RONA and its dealer-owners to maintain the leading edge in the hardware and home renovation retail sector," said RONA President and CEO Robert Dutton. "Our growth plan is based on expanding our network as well as the ongoing success of our existing stores. We are especially proud to be opening this new store today in association with the Gagnon family, who have played such an important role in RONA's success over the years."

"We're very pleased to join the other merchants at Quartier DIX30 and contribute to the growth of this new South Shore retail magnet. The new RONA Brossard location, next to major thoroughfares and residential neighbourhoods, positions us very advantageously to serve the population of Brossard and its surrounding areas and to continue growing our activities," said dealer co-owner Andre H. Gagnon. "Consumers will benefit from the up-close and personal service of our expert in-store consultants, in addition to enjoying a vast selection of quality products."

Everything a do-it-yourselfer, trade professional or contractor needs

RONA Brossard is designed to make everything simpler for do-it-yourselfers, trade professionals and contractors by putting all the products and materials they need to get their projects done right under one roof. The store covers a total area of 120,000 square feet, including retail space (90,000 square feet), indoor lumberyard with car service (27,000 square feet) and greenhouse (3,000 square feet). Outside there's also a 22,000-square-foot garden centre. The store's impressive product selection includes some 33,000 different items, 90% of which come from Canadian suppliers.

The new store's layout is based on RONA's latest big-box concept. It makes finding products for a given project easier because items are displayed and grouped in different departments, with wider aisles, improved lighting and upgraded signage. Besides building and finishing materials, there are special departments for doors and windows, kitchens and bathrooms, floor coverings, tools, stoves and fireplaces, seasonal products, paint, decoration, shelving...and much more.

Customers can also access a number of specialized services, including delivery, installation, tool rentals, a cutting room, a dedicated counter for contractors and professionals, and a brand new "Project Guide" concept - a program offering the help of knowledgeable, specially-trained staff who provide advice and personal follow-up to customers through the different stages of specific renovation projects.

At the same time, the "RONA by Design" renovation and interior decoration concept offers suggestions and solutions for dealing with projects like bathroom and kitchen renovations, shelving and storage, home facade makeovers and even holiday layouts.

RONA supports our athletes

At the opening ceremony, Robert Dutton and Andre H. Gagnon were joined by local dignitaries, RONA executives, store employees and numerous customers. Two of the athletes being sponsored by RONA as part of the "Growing With Our Athletes" program also took part in the event: Martine Dugrenier, silver medallist (67 kg category) at the 2005 World Wrestling Championships in Budapest, Hungary, and gold medallist at the 2005 Commonwealth Wrestling Championships in Melbourne, Australia; and Nancy Morin, gold medallist in the goalball events at the 2004 Summer Paralympics in Athens, Greece and 2000 Paralympics in Sydney, Australia.

RONA has made a commitment to support Canadian athletes through its "Growing With Our Athletes" program, which offers financial support to 100 top-level athletes in winter or summer sports, whether they're already Olympians or headed in that direction. Every RONA store in Canada is paired with one of these athletes to increase community support and participation.

RONA Foundation makes a donation to the Quebec Breakfast Club

To mark the opening of the new RONA Brossard, the RONA Foundation made a $5,000 donation to the Quebec Breakfast Club. The Quebec Breakfast Club's mission is to provide kids in need with a nutritious breakfast before they go to school to help improve their chances at academic success and to help reduce the school dropout rate. The donation will be used directly in Brossard where the club feeds more than 100 kids a day.

Founded in 1998, the RONA Foundation provides assistance for young people between the ages of 12 and 30 by supporting local organizations and projects that fight the school dropout problem and illiteracy, or that offer training to help young people find work in a trade or profession. The RONA Foundation seeks to help young people who are in trouble or come from underprivileged backgrounds to believe in themselves and their future - for their own benefit and for the good of their communities.

About RONA

RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of more than 670 franchise, affiliate and corporate stores of various sizes and formats. With over 26,000 employees working under its family of banners in every region of Canada and more than 14 million square feet of retail space, the RONA store network generates over $6 billion in annual retail sales.

To learn more, please visit RONA online at

The official opening ceremony photo is available.

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