RONA INC.
TSX : RON

RONA INC.

April 15, 2010 12:00 ET

RONA Opens New RONA Big-Box Store in Saint-Eustache

$6 million investment creates 50 new jobs

SAINT-EUSTACHE, QUEBEC--(Marketwire - April 15, 2010) -

Editors Note: A photo for this release is available via Marketwire's website.

RONA inc. (TSX:RON), the largest Canadian distributor and retailer of hardware, renovation and gardening products, opened the doors today of its new store in Saint-Eustache, Quebec. The RONA franchise store belongs to Groupe Lamoureux, which invested $6 million in an expansion to give its customers a RONA big-box store. The investment offers consumers an exciting, updated shopping environment and creates 50 new jobs.

The store has been providing hardware, home improvement and construction supplies and services to people in and around Saint-Eustache since 1999. The expansion has added an extra 50,000 square feet to the store, which now offers the full line of services provided by the RONA L'entrepôt concept and an inventory of over 40,000 different items.

"Saint-Eustache has expanded considerably in the last 10 years, and the region just keeps on growing. We're very proud to be able to offer local contractors and consumers a huge new store with all the products usually available at a RONA L'entrepôt. And people will still find the same dedication to customer service and the same personalized care our reputation has been built on over the years," said Groupe Lamoureux member and RONA Saint-Eustache co-owner Gilles Lamoureux.

"At 125,000 square feet, the Saint-Eustache store is a great example of how our unique business model allows us to use different store concepts to meet the specific needs of the communities we serve, big or small, near or far. We're pleased to be working with Groupe Lamoureux and to be providing this customized service to the people of Saint-Eustache. We're really looking forward to offering our kitchen and bathroom design expertise and services, as well as the brand-new tool section," said RONA executive vice president of store operations Pierre Dandoy.

"The entire team is thrilled to be welcoming customers to an innovative store that offers personalized service and a well-designed layout where products can be found easily…and at competitive prices," said store manager Michel De Césare. "RONA Saint-Eustache is 'doing it right' and at your service! Our goal is to offer exceptional service to consumers and contractors in the region to help them achieve their construction and renovation projects."

Everything under one roof

At 125,000 square feet, the store features a 2,700-square-foot greenhouse, a 1,000-square-foot cut shop, a 24,750-square-foot indoor lumberyard and a 10,900-square-foot garden centre. The store has over 40,000 different types of building materials and finishing products as well as specialized boutiques that include paint, decorative accessories, kitchen and bathroom cabinets and fixtures, doors and windows, as well as flooring. The store also has departments for tools, hardware, plumbing, electrical, lighting fixtures and seasonal articles.

Unique in the home improvement sector, RONA boutiques are designed to support the renovation process and make it more efficient. They allow customers to find everything they need to complete a renovation project in one single area. With the same idea in mind, RONA Saint-Eustache now offers Project Guide services, a concept offering the help of knowledgeable, specially-trained staff who guide customers through the different stages of specific renovation projects. Meanwhile, RONA offers renovation and interior decoration concepts through its RONA by Design program, which provides affordable trendsetting project recipes and a selection of products that help consumers achieve their projects on their own or with professional help.

Other specialized services available at the new Saint-Eustache location include installation, delivery, kitchen design, a cut shop and a separate counter for contractors.

Opening ceremony

Many Saint-Eustache residents took part in the opening ceremony along with Gilles Lamoureux and members of his team, Pierre Dandoy, RONA executive vice president of store operations, Mario Saint-Louis, RONA vice president of Quebec big-box store operations, and store manager Michel De Césare. Store employees and customers also participated in the celebrations to inaugurate the store.

About RONA

RONA is the largest Canadian distributor and retailer of hardware, renovation and gardening products and operates a network of nearly 700 corporate, franchise and affiliate stores of various sizes and formats. With over 30,000 employees working under its family of banners in every region of Canada and more than 16 million square feet of retail space, the RONA store network generates over $6 billion in annual retail sales. For more information, please visit www.rona.ca.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20100415-RONA_St-Eustache800.JPG

Contact Information

  • Media
    RONA inc.
    Daniel Richard
    Director, Corporate Communications
    514-599-5900, extension 5398
    daniel.richard@rona.ca
    or
    Financial Community
    RONA inc.
    Stephane Milot
    Senior Director, Investor Relations
    514-599-5951
    stephane.milot@rona.ca

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